APPF
AppFolio Inc.$225.71+4.18 (+1.89%)Prev Close$221.87·MCap$7.45B·P/E53.74·Vol377.1K·Yield—
▲
Buys (12M)
0
$0.00
▼
Sells (12M)
36
$49.77M
◆
Net Activity
Net Seller
$49.77M
●
Active Insiders
6
last 12 mo
Over the past 12 months, insider activity at AppFolio Inc. (APPF) has been exclusively selling, with 0 insider purchases totaling $0.00 and 36 insider sales totaling $49.77M. The most recent insider transaction was by DUCA MAURICE J (10 percent owner), who sold $2.14M worth of shares on Aug 24, 2026. AppFolio Inc. operates in the Technology sector, within the Software - Application industry, with a market cap of $7.45B.
APPF Insider Trading Activity
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Aug 24, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 9,756 | $218.91 | $2.14M | 38,910 |
| Aug 20, 2026 | Eaton Timothy Mathias | officer: Chief Financial Officer | Sell | 373 | $202.61 | $75.6K | 16,714 |
| Aug 20, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 14,957 | $208.21 | $3.11M | 50,609 |
| Aug 18, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 21,400 | $199.01 | $4.26M | 61,214-26% |
| Aug 17, 2026 | Trigg William Shane | director, officer: Chief Executive Officer | Sell | 2,057 | $205.00 | $421.7K | 70,772 |
| Aug 14, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 21,400 | $197.79 | $4.23M | 72,385 |
| Aug 12, 2026 | Pickering Evan | officer: General Counsel | Sell | 302 | $201.48 | $60.8K | 5,489 |
| Aug 12, 2026 | Rigler Don | officer: Principal Accounting Officer | Sell | 150 | $195.87 | $29.4K | 4,132 |
| Aug 12, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 21,100 | $199.75 | $4.21M | 83,965 |
| Aug 10, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 21,296 | $195.65 | $4.17M | 95,339 |
| Aug 7, 2026 | Pickering Evan | officer: General Counsel | Sell | 661 | $200.49 | $132.5K | 5,894 |
| Aug 6, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 21,295 | $194.88 | $4.15M | 106,628 |
| Aug 4, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 21,400 | $184.58 | $3.95M | 112,437 |
| Jul 30, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 19,100 | $183.23 | $3.50M | 128,540 |
| Jul 21, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 12,500 | $181.41 | $2.27M | 135,377 |
| Jul 17, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 11,387 | $180.64 | $2.06M | 141,840 |
| Jul 14, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 10,800 | $180.15 | $1.95M | 147,800 |
| Jul 9, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 10,700 | $180.34 | $1.93M | 147,900 |
| Jun 15, 2026 | Eaton Timothy Mathias | officer: Chief Financial Officer | Sell | 2,185 | $160.91 | $351.6K | 20,021 |
| Jun 15, 2026 | Pickering Evan | officer: General Counsel | Sell | 660 | $155.25 | $102.5K | 7,055 |
| Jun 15, 2026 | Rigler Don | officer: Principal Accounting Officer | Sell | 150 | $159.56 | $23.9K | 4,282 |
| May 19, 2026 | Trigg William Shane | director, officer: Chief Executive Officer | Sell | 3,584 | $152.50 | $546.6K | 78,695 |
| May 12, 2026 | Barat Elizabeth Erin | officer: Chief People Officer | Sell | 1,978 | $158.12 | $312.8K | 21,545 |
| Feb 17, 2026 | Trigg William Shane | Chief Executive Officer | Sell | 6,963 | $169.73 | $1.18M | 0 |
| Feb 10, 2026 | Barat Elizabeth Erin | Chief People Officer | Sell | 1,612 | $188.30 | $303.5K | 0 |
| Feb 10, 2026 | Eaton Timothy Mathias | Chief Financial Officer | Sell | 1,303 | $188.30 | $245.4K | 0 |
| Feb 10, 2026 | Pickering Evan | General Counsel | Sell | 547 | $188.30 | $103.0K | 0 |
| Feb 10, 2026 | Trigg William Shane | Chief Executive Officer | Sell | 5,768 | $188.30 | $1.09M | 0 |
| Dec 10, 2025 | Barat Elizabeth Erin | Chief People Officer | Sell | 1,014 | $231.45 | $234.7K | 0 |
| Nov 24, 2025 | Eaton Timothy Mathias | Chief Financial Officer | Sell | 517 | $228.34 | $118.1K | 0 |
| Nov 17, 2025 | Trigg William Shane | Chief Executive Officer | Sell | 3,947 | $240.45 | $949.1K | 0 |
| Nov 14, 2025 | Pickering Evan | General Counsel | Sell | 334 | $243.67 | $81.4K | 0 |
| Nov 10, 2025 | Barat Elizabeth Erin | Chief People Officer | Sell | 1,028 | $254.96 | $262.1K | 0 |
| Nov 10, 2025 | Eaton Timothy Mathias | Chief Financial Officer | Sell | 521 | $254.96 | $132.8K | 0 |
| Nov 10, 2025 | Pickering Evan | General Counsel | Sell | 187 | $256.96 | $48.1K | 0 |
| Nov 10, 2025 | Trigg William Shane | Chief Executive Officer | Sell | 4,079 | $254.96 | $1.04M | 0 |
| Sep 11, 2025 | Mazza Matthew S | Chief Trust Officer | Sell | 3,000 | $278.70 | $836.1K | 0 |
| Sep 10, 2025 | Trigg William Shane | Chief Executive Officer | Sell | 4,000 | $276.95 | $1.11M | 0 |
| Sep 8, 2025 | KERR JANET | Director | Sell | 2,500 | $285.04 | $712.6K | 0 |
| Aug 27, 2025 | DUCA MAURICE J | 10% Owner | Sell | 3,600 | $275.56 | $992.0K | 0 |
| Aug 25, 2025 | Eaton Timothy Mathias | Chief Financial Officer | Sell | 667 | $276.58 | $184.5K | 0 |
| Aug 22, 2025 | DUCA MAURICE J | 10% Owner | Sell | 12,900 | $275.68 | $3.56M | 0 |
| Aug 15, 2025 | Trigg William Shane | Chief Executive Officer | Sell | 3,012 | $264.98 | $798.1K | 0 |
| Aug 12, 2025 | DUCA MAURICE J | 10% Owner | Sell | 4,724 | $276.14 | $1.30M | 0 |
| Aug 11, 2025 | DUCA MAURICE J | 10% Owner | Sell | 5,600 | $282.39 | $1.58M | 0 |
| Aug 10, 2025 | Barat Elizabeth Erin | Chief People Officer | Sell | 941 | $283.36 | $266.6K | 0 |
| Aug 10, 2025 | Eaton Timothy Mathias | Chief Financial Officer | Sell | 377 | $283.36 | $106.8K | 0 |
| Aug 10, 2025 | Mazza Matthew S | Chief Trust Officer | Sell | 1,071 | $283.36 | $303.5K | 0 |
| Aug 10, 2025 | Trigg William Shane | Chief Executive Officer | Sell | 4,079 | $283.36 | $1.16M | 0 |
| Aug 8, 2025 | DUCA MAURICE J | 10% Owner | Sell | 5,600 | $286.47 | $1.60M | 0 |
Showing 1–50 of 182
1 / 4
APPF Insider Buying Activity
The following table shows recent insider purchases of AppFolio Inc. (APPF) stock reported via SEC Form 4 filings.
No insider buying activity found for APPF in the last 12 months.
APPF Insider Selling Activity
The following table shows recent insider sales of AppFolio Inc. (APPF) stock reported via SEC Form 4 filings.
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Aug 24, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 9,756 | $218.91 | $2.14M | 38,910 |
| Aug 20, 2026 | Eaton Timothy Mathias | officer: Chief Financial Officer | Sell | 373 | $202.61 | $75.6K | 16,714 |
| Aug 20, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 14,957 | $208.21 | $3.11M | 50,609 |
| Aug 18, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 21,400 | $199.01 | $4.26M | 61,214-26% |
| Aug 17, 2026 | Trigg William Shane | director, officer: Chief Executive Officer | Sell | 2,057 | $205.00 | $421.7K | 70,772 |
| Aug 14, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 21,400 | $197.79 | $4.23M | 72,385 |
| Aug 12, 2026 | Pickering Evan | officer: General Counsel | Sell | 302 | $201.48 | $60.8K | 5,489 |
| Aug 12, 2026 | Rigler Don | officer: Principal Accounting Officer | Sell | 150 | $195.87 | $29.4K | 4,132 |
| Aug 12, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 21,100 | $199.75 | $4.21M | 83,965 |
| Aug 10, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 21,296 | $195.65 | $4.17M | 95,339 |
| Aug 7, 2026 | Pickering Evan | officer: General Counsel | Sell | 661 | $200.49 | $132.5K | 5,894 |
| Aug 6, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 21,295 | $194.88 | $4.15M | 106,628 |
| Aug 4, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 21,400 | $184.58 | $3.95M | 112,437 |
| Jul 30, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 19,100 | $183.23 | $3.50M | 128,540 |
| Jul 21, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 12,500 | $181.41 | $2.27M | 135,377 |
| Jul 17, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 11,387 | $180.64 | $2.06M | 141,840 |
| Jul 14, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 10,800 | $180.15 | $1.95M | 147,800 |
| Jul 9, 2026 | DUCA MAURICE J | 10 percent owner | Sell | 10,700 | $180.34 | $1.93M | 147,900 |
| Jun 15, 2026 | Eaton Timothy Mathias | officer: Chief Financial Officer | Sell | 2,185 | $160.91 | $351.6K | 20,021 |
| Jun 15, 2026 | Pickering Evan | officer: General Counsel | Sell | 660 | $155.25 | $102.5K | 7,055 |
| Jun 15, 2026 | Rigler Don | officer: Principal Accounting Officer | Sell | 150 | $159.56 | $23.9K | 4,282 |
| May 19, 2026 | Trigg William Shane | director, officer: Chief Executive Officer | Sell | 3,584 | $152.50 | $546.6K | 78,695 |
| May 12, 2026 | Barat Elizabeth Erin | officer: Chief People Officer | Sell | 1,978 | $158.12 | $312.8K | 21,545 |
| Feb 17, 2026 | Trigg William Shane | Chief Executive Officer | Sell | 6,963 | $169.73 | $1.18M | 0 |
| Feb 10, 2026 | Barat Elizabeth Erin | Chief People Officer | Sell | 1,612 | $188.30 | $303.5K | 0 |
| Feb 10, 2026 | Eaton Timothy Mathias | Chief Financial Officer | Sell | 1,303 | $188.30 | $245.4K | 0 |
| Feb 10, 2026 | Pickering Evan | General Counsel | Sell | 547 | $188.30 | $103.0K | 0 |
| Feb 10, 2026 | Trigg William Shane | Chief Executive Officer | Sell | 5,768 | $188.30 | $1.09M | 0 |
| Dec 10, 2025 | Barat Elizabeth Erin | Chief People Officer | Sell | 1,014 | $231.45 | $234.7K | 0 |
| Nov 24, 2025 | Eaton Timothy Mathias | Chief Financial Officer | Sell | 517 | $228.34 | $118.1K | 0 |
| Nov 17, 2025 | Trigg William Shane | Chief Executive Officer | Sell | 3,947 | $240.45 | $949.1K | 0 |
| Nov 14, 2025 | Pickering Evan | General Counsel | Sell | 334 | $243.67 | $81.4K | 0 |
| Nov 10, 2025 | Barat Elizabeth Erin | Chief People Officer | Sell | 1,028 | $254.96 | $262.1K | 0 |
| Nov 10, 2025 | Eaton Timothy Mathias | Chief Financial Officer | Sell | 521 | $254.96 | $132.8K | 0 |
| Nov 10, 2025 | Pickering Evan | General Counsel | Sell | 187 | $256.96 | $48.1K | 0 |
| Nov 10, 2025 | Trigg William Shane | Chief Executive Officer | Sell | 4,079 | $254.96 | $1.04M | 0 |
| Sep 11, 2025 | Mazza Matthew S | Chief Trust Officer | Sell | 3,000 | $278.70 | $836.1K | 0 |
| Sep 10, 2025 | Trigg William Shane | Chief Executive Officer | Sell | 4,000 | $276.95 | $1.11M | 0 |
| Sep 8, 2025 | KERR JANET | Director | Sell | 2,500 | $285.04 | $712.6K | 0 |
| Aug 27, 2025 | DUCA MAURICE J | 10% Owner | Sell | 3,600 | $275.56 | $992.0K | 0 |
| Aug 25, 2025 | Eaton Timothy Mathias | Chief Financial Officer | Sell | 667 | $276.58 | $184.5K | 0 |
| Aug 22, 2025 | DUCA MAURICE J | 10% Owner | Sell | 12,900 | $275.68 | $3.56M | 0 |
| Aug 15, 2025 | Trigg William Shane | Chief Executive Officer | Sell | 3,012 | $264.98 | $798.1K | 0 |
| Aug 12, 2025 | DUCA MAURICE J | 10% Owner | Sell | 4,724 | $276.14 | $1.30M | 0 |
| Aug 11, 2025 | DUCA MAURICE J | 10% Owner | Sell | 5,600 | $282.39 | $1.58M | 0 |
| Aug 10, 2025 | Barat Elizabeth Erin | Chief People Officer | Sell | 941 | $283.36 | $266.6K | 0 |
| Aug 10, 2025 | Eaton Timothy Mathias | Chief Financial Officer | Sell | 377 | $283.36 | $106.8K | 0 |
| Aug 10, 2025 | Mazza Matthew S | Chief Trust Officer | Sell | 1,071 | $283.36 | $303.5K | 0 |
| Aug 10, 2025 | Trigg William Shane | Chief Executive Officer | Sell | 4,079 | $283.36 | $1.16M | 0 |
| Aug 8, 2025 | DUCA MAURICE J | 10% Owner | Sell | 5,600 | $286.47 | $1.60M | 0 |
APPF Insiders
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