NOW
ServiceNow, Inc.$90.36-0.02 (-0.02%)Prev Close$90.45·MCap$104.31B·P/E53.98·Vol11.42M·Yield—
▲
Buys (12M)
1
$3.00M
▼
Sells (12M)
23
$20.28M
◆
Net Activity
Net Seller
$17.28M
●
Active Insiders
12
last 12 mo
Over the past 12 months, insider activity at ServiceNow, Inc. (NOW) has been dominated by selling, with 1 insider purchase totaling $3.00M and 23 insider sales totaling $20.28M. The most recent insider transaction was by McDermott William R (director, officer: Chairman & CEO), who purchased $3.00M worth of shares on Mar 2, 2026. ServiceNow, Inc. operates in the Technology sector, within the Software - Application industry, with a market cap of $104.31B.
NOW Insider Trading Activity
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Mar 2, 2026 | McDermott William R | director, officer: Chairman & CEO | Buy | 28,682 | $104.60 | $3.00M | 158,234 |
| Feb 25, 2026 | Fipps Paul | officer: President, Global Customer Ops | Sell | 3,696 | $101.77 | $376.1K | 8,061-31% |
| Feb 17, 2026 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | Sell | 14,299 | $105.91 | $1.51M | 0 |
| Feb 17, 2026 | Fipps Paul | President, Global Customer Ops | Sell | 13,678 | $105.92 | $1.45M | 0 |
| Feb 17, 2026 | Fontaine Danielle | Principal Accounting Officer | Sell | 199 | $105.91 | $21.1K | 0 |
| Feb 17, 2026 | Mastantuono Gina | President and CFO | Sell | 24,727 | $105.91 | $2.62M | 0 |
| Feb 17, 2026 | McBride Kevin Thomas | Former Principal Acctg Officer | Sell | 2,673 | $105.91 | $283.1K | 0 |
| Feb 17, 2026 | McDermott William R | Chairman & CEO | Sell | 64,511 | $105.91 | $6.83M | 0 |
| Feb 13, 2026 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | Sell | 761 | $107.08 | $81.5K | 0 |
| Feb 13, 2026 | Chamberlain Paul Edward | director | Sell | 1,500 | $101.17 | $151.8K | 46,430 |
| Feb 13, 2026 | Fipps Paul | President, Global Customer Ops | Sell | 5,390 | $107.08 | $577.2K | 0 |
| Feb 13, 2026 | Mastantuono Gina | President and CFO | Sell | 1,168 | $107.08 | $125.1K | 0 |
| Feb 13, 2026 | McBride Kevin Thomas | officer: Principal Accounting Officer | Sell | 2,217 | $106.21 | $235.5K | 26,314 |
| Feb 13, 2026 | McDermott William R | Chairman & CEO | Sell | 3,112 | $107.08 | $333.2K | 0 |
| Feb 13, 2026 | Nowbar Hossein | Pres. & Chief Legal Officer | Sell | 696 | $107.08 | $74.5K | 0 |
| Feb 13, 2026 | Zavery Amit | President, CPO and COO | Sell | 1,555 | $107.08 | $166.5K | 0 |
| Jun 3, 2025 | McDermott William R | Chairman & CEO | Sell | 2,050 | $1012.01 | $2.07M | 0 |
| May 29, 2025 | Sands Anita M | Director | Sell | 428 | $1013.61 | $433.8K | 0 |
| May 20, 2025 | Fipps Paul | President, Global Customer Ops | Sell | 52 | $1040.18 | $54.1K | 0 |
| May 19, 2025 | Fipps Paul | President, Global Customer Ops | Sell | 76 | $1035.18 | $78.7K | 0 |
| May 19, 2025 | Zavery Amit | President, CPO and COO | Sell | 338 | $1035.18 | $349.9K | 0 |
| May 14, 2025 | Tzitzon Nicholas | Vice Chairman | Sell | 55 | $1015.60 | $55.9K | 0 |
| May 9, 2025 | McBride Kevin Thomas | Principal Accounting Officer | Sell | 254 | $983.29 | $249.8K | 0 |
| May 9, 2025 | Zavery Amit | President, CPO and COO | Sell | 2,181 | $983.29 | $2.14M | 0 |
| Mar 3, 2025 | Black Deborah | Director | Sell | 58 | $943.55 | $54.7K | 0 |
| Feb 19, 2025 | Tzitzon Nicholas | Vice Chairman | Sell | 845 | $986.63 | $833.7K | 0 |
| Feb 12, 2025 | Quinlan Larry | Director | Sell | 415 | $1010.46 | $419.3K | 1,711 |
| Feb 12, 2025 | Smith Paul John | Chief Commercial Officer | Sell | 454 | $1015.00 | $460.8K | 3,021 |
| Feb 11, 2025 | Canney Jacqueline P | Chief People Officer | Sell | 292 | $1017.55 | $297.1K | 3,027 |
| Feb 11, 2025 | ELMER RUSSELL S | General Counsel | Sell | 336 | $1017.55 | $341.9K | 4,332 |
| Feb 11, 2025 | McDermott William R | Chairman & CEO | Sell | 1,263 | $1019.10 | $1.29M | 3,658-26% |
| Feb 11, 2025 | MILLER JEFFREY A | Director | Sell | 2,282 | $1030.64 | $2.35M | 40,638 |
| Feb 11, 2025 | Smith Paul John | Chief Commercial Officer | Sell | 417 | $1024.82 | $427.3K | 3,475 |
| Feb 5, 2025 | ELMER RUSSELL S | General Counsel | Sell | 2,511 | $1012.09 | $2.54M | 4,332-37% |
| Feb 5, 2025 | Quinlan Larry | Director | Sell | 415 | $1007.41 | $418.1K | 1,737 |
| Jan 17, 2025 | Canney Jacqueline P | Chief People Officer | Sell | 455 | $1058.54 | $481.6K | 3,027 |
| Dec 3, 2024 | Chamberlain Paul Edward | Director | Sell | 300 | $1047.95 | $314.4K | 10,467 |
| Nov 27, 2024 | Sands Anita M | Director | Sell | 2,229 | $1064.60 | $2.37M | 11,000 |
| Nov 27, 2024 | Tzitzon Nicholas | Chief Strat & Corp Affairs Ofc | Sell | 313 | $1064.60 | $333.2K | 3,649 |
| Nov 21, 2024 | McDermott William R | Chairman & CEO | Sell | 24,567 | $997.67 | $24.51M | 4,881-83% |
| Nov 21, 2024 | Smith Paul John | Chief Commercial Officer | Sell | 89 | $997.67 | $88.8K | 2,842 |
| Nov 19, 2024 | Canney Jacqueline P | Chief People Officer | Sell | 94 | $1016.54 | $95.6K | 3,027 |
| Nov 19, 2024 | ELMER RUSSELL S | General Counsel | Sell | 1,948 | $1023.66 | $1.99M | 6,843 |
| Nov 19, 2024 | McBride Kevin Thomas | Principal Accounting Officer | Sell | 100 | $1023.97 | $102.4K | 3,457 |
| Nov 19, 2024 | Smith Paul John | Chief Commercial Officer | Sell | 211 | $1014.36 | $214.0K | 2,931 |
| Nov 18, 2024 | Smith Paul John | Chief Commercial Officer | Sell | 52 | $1049.66 | $54.6K | 2,754 |
| Nov 14, 2024 | Canney Jacqueline P | Chief People Officer | Sell | 66 | $1048.29 | $69.2K | 3,027 |
| Nov 14, 2024 | Smith Paul John | Chief Commercial Officer | Sell | 4,965 | $1042.13 | $5.17M | 6,845-42% |
| Nov 12, 2024 | Canney Jacqueline P | Chief People Officer | Sell | 76 | $1010.94 | $76.8K | 3,027 |
| Nov 12, 2024 | MILLER JEFFREY A | Director | Sell | 2,879 | $1019.12 | $2.93M | 42,920 |
Showing 1–50 of 267
1 / 6
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NOW Insider Buying Activity
The following table shows recent insider purchases of ServiceNow, Inc. (NOW) stock reported via SEC Form 4 filings.
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Mar 2, 2026 | McDermott William R | director, officer: Chairman & CEO | Buy | 28,682 | $104.60 | $3.00M | 158,234 |
NOW Insider Selling Activity
The following table shows recent insider sales of ServiceNow, Inc. (NOW) stock reported via SEC Form 4 filings.
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Feb 25, 2026 | Fipps Paul | officer: President, Global Customer Ops | Sell | 3,696 | $101.77 | $376.1K | 8,061-31% |
| Feb 17, 2026 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | Sell | 14,299 | $105.91 | $1.51M | 0 |
| Feb 17, 2026 | Fipps Paul | President, Global Customer Ops | Sell | 13,678 | $105.92 | $1.45M | 0 |
| Feb 17, 2026 | Fontaine Danielle | Principal Accounting Officer | Sell | 199 | $105.91 | $21.1K | 0 |
| Feb 17, 2026 | Mastantuono Gina | President and CFO | Sell | 24,727 | $105.91 | $2.62M | 0 |
| Feb 17, 2026 | McBride Kevin Thomas | Former Principal Acctg Officer | Sell | 2,673 | $105.91 | $283.1K | 0 |
| Feb 17, 2026 | McDermott William R | Chairman & CEO | Sell | 64,511 | $105.91 | $6.83M | 0 |
| Feb 13, 2026 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | Sell | 761 | $107.08 | $81.5K | 0 |
| Feb 13, 2026 | Chamberlain Paul Edward | director | Sell | 1,500 | $101.17 | $151.8K | 46,430 |
| Feb 13, 2026 | Fipps Paul | President, Global Customer Ops | Sell | 5,390 | $107.08 | $577.2K | 0 |
| Feb 13, 2026 | Mastantuono Gina | President and CFO | Sell | 1,168 | $107.08 | $125.1K | 0 |
| Feb 13, 2026 | McBride Kevin Thomas | officer: Principal Accounting Officer | Sell | 2,217 | $106.21 | $235.5K | 26,314 |
| Feb 13, 2026 | McDermott William R | Chairman & CEO | Sell | 3,112 | $107.08 | $333.2K | 0 |
| Feb 13, 2026 | Nowbar Hossein | Pres. & Chief Legal Officer | Sell | 696 | $107.08 | $74.5K | 0 |
| Feb 13, 2026 | Zavery Amit | President, CPO and COO | Sell | 1,555 | $107.08 | $166.5K | 0 |
| Jun 3, 2025 | McDermott William R | Chairman & CEO | Sell | 2,050 | $1012.01 | $2.07M | 0 |
| May 29, 2025 | Sands Anita M | Director | Sell | 428 | $1013.61 | $433.8K | 0 |
| May 20, 2025 | Fipps Paul | President, Global Customer Ops | Sell | 52 | $1040.18 | $54.1K | 0 |
| May 19, 2025 | Fipps Paul | President, Global Customer Ops | Sell | 76 | $1035.18 | $78.7K | 0 |
| May 19, 2025 | Zavery Amit | President, CPO and COO | Sell | 338 | $1035.18 | $349.9K | 0 |
| May 14, 2025 | Tzitzon Nicholas | Vice Chairman | Sell | 55 | $1015.60 | $55.9K | 0 |
| May 9, 2025 | McBride Kevin Thomas | Principal Accounting Officer | Sell | 254 | $983.29 | $249.8K | 0 |
| May 9, 2025 | Zavery Amit | President, CPO and COO | Sell | 2,181 | $983.29 | $2.14M | 0 |
| Mar 3, 2025 | Black Deborah | Director | Sell | 58 | $943.55 | $54.7K | 0 |
| Feb 19, 2025 | Tzitzon Nicholas | Vice Chairman | Sell | 845 | $986.63 | $833.7K | 0 |
| Feb 12, 2025 | Quinlan Larry | Director | Sell | 415 | $1010.46 | $419.3K | 1,711 |
| Feb 12, 2025 | Smith Paul John | Chief Commercial Officer | Sell | 454 | $1015.00 | $460.8K | 3,021 |
| Feb 11, 2025 | Canney Jacqueline P | Chief People Officer | Sell | 292 | $1017.55 | $297.1K | 3,027 |
| Feb 11, 2025 | ELMER RUSSELL S | General Counsel | Sell | 336 | $1017.55 | $341.9K | 4,332 |
| Feb 11, 2025 | McDermott William R | Chairman & CEO | Sell | 1,263 | $1019.10 | $1.29M | 3,658-26% |
| Feb 11, 2025 | MILLER JEFFREY A | Director | Sell | 2,282 | $1030.64 | $2.35M | 40,638 |
| Feb 11, 2025 | Smith Paul John | Chief Commercial Officer | Sell | 417 | $1024.82 | $427.3K | 3,475 |
| Feb 5, 2025 | ELMER RUSSELL S | General Counsel | Sell | 2,511 | $1012.09 | $2.54M | 4,332-37% |
| Feb 5, 2025 | Quinlan Larry | Director | Sell | 415 | $1007.41 | $418.1K | 1,737 |
| Jan 17, 2025 | Canney Jacqueline P | Chief People Officer | Sell | 455 | $1058.54 | $481.6K | 3,027 |
| Dec 3, 2024 | Chamberlain Paul Edward | Director | Sell | 300 | $1047.95 | $314.4K | 10,467 |
| Nov 27, 2024 | Sands Anita M | Director | Sell | 2,229 | $1064.60 | $2.37M | 11,000 |
| Nov 27, 2024 | Tzitzon Nicholas | Chief Strat & Corp Affairs Ofc | Sell | 313 | $1064.60 | $333.2K | 3,649 |
| Nov 21, 2024 | McDermott William R | Chairman & CEO | Sell | 24,567 | $997.67 | $24.51M | 4,881-83% |
| Nov 21, 2024 | Smith Paul John | Chief Commercial Officer | Sell | 89 | $997.67 | $88.8K | 2,842 |
| Nov 19, 2024 | Canney Jacqueline P | Chief People Officer | Sell | 94 | $1016.54 | $95.6K | 3,027 |
| Nov 19, 2024 | ELMER RUSSELL S | General Counsel | Sell | 1,948 | $1023.66 | $1.99M | 6,843 |
| Nov 19, 2024 | McBride Kevin Thomas | Principal Accounting Officer | Sell | 100 | $1023.97 | $102.4K | 3,457 |
| Nov 19, 2024 | Smith Paul John | Chief Commercial Officer | Sell | 211 | $1014.36 | $214.0K | 2,931 |
| Nov 18, 2024 | Smith Paul John | Chief Commercial Officer | Sell | 52 | $1049.66 | $54.6K | 2,754 |
| Nov 14, 2024 | Canney Jacqueline P | Chief People Officer | Sell | 66 | $1048.29 | $69.2K | 3,027 |
| Nov 14, 2024 | Smith Paul John | Chief Commercial Officer | Sell | 4,965 | $1042.13 | $5.17M | 6,845-42% |
| Nov 12, 2024 | Canney Jacqueline P | Chief People Officer | Sell | 76 | $1010.94 | $76.8K | 3,027 |
| Nov 12, 2024 | MILLER JEFFREY A | Director | Sell | 2,879 | $1019.12 | $2.93M | 42,920 |
NOW Insiders
McDermott William R
director, officer: Chairman & CEO
Bought $3.00MSold $86.34M
8 tradesLast: Mar 2, 2026
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