SONO
Sonos, Inc.$14.63-0.01 (-0.10%)Prev Close$14.64·MCap$1.81B·P/E—·Vol404.9K·Yield—
▲
Buys (12M)
15
$79.88M
▼
Sells (12M)
3
$744.7K
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Net Activity
Net Buyer
$79.13M
●
Active Insiders
7
last 12 mo
Over the past 12 months, insider activity at Sonos, Inc. (SONO) has been dominated by buying, with 15 insider purchases totaling $79.88M and 3 insider sales totaling $744.7K. The most recent insider transaction was by Coliseum Capital Management, LLC (10 percent owner), who purchased $3.07M worth of shares on Mar 17, 2026. Sonos, Inc. operates in the Technology sector, within the Consumer Electronics industry, with a market cap of $1.81B.
SONO Insider Trading Activity
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Mar 17, 2026 | Coliseum Capital Management, LLC | 10 percent owner | Buy | 228,920 | $13.41 | $3.07M | 18,070,762 |
| Mar 11, 2026 | Coliseum Capital Management, LLC | 10 percent owner | Buy | 920,000 | $14.09 | $12.96M0.8% OS | 17,841,842 |
| Feb 25, 2026 | Coliseum Capital Management, LLC | 10 percent owner | Buy | 611,279 | $14.95 | $9.14M0.5% OS | 16,921,842 |
| Feb 17, 2026 | Coliseum Capital Management, LLC | 10 percent owner | Buy | 647,210 | $15.73 | $10.18M0.5% OS | 16,310,563 |
| Feb 17, 2026 | Casey Saori | Chief Financial Officer | Sell | 16,477 | $16.29 | $268.4K | 0 |
| Feb 13, 2026 | Lazarus Edward P | Chief Legal & Bus Dev Officer | Sell | 15,242 | $16.29 | $248.3K | 0 |
| Feb 6, 2026 | Coliseum Capital Management, LLC | 10 percent owner | Buy | 733,073 | $15.76 | $11.56M0.6% OS | 15,663,353 |
| Dec 5, 2025 | Lazarus Edward P | Chief Legal & Bus Dev Officer | Sell | 12,000 | $19.00 | $228.0K | 423,219 |
| Nov 18, 2025 | Conrad Thomas | Chief Executive Officer | Buy | 62,325 | $16.17 | $1.01M | 305,103+26% |
| Aug 11, 2025 | Coliseum Capital Management, LLC | Buy | 182,406 | $10.79 | $1.97M | 14,930,280 | |
| Aug 11, 2025 | Casey Saori | Chief Financial Officer | Buy | 22,727 | $10.94 | $248.7K | 107,000+27% |
| Aug 11, 2025 | Conrad Thomas | Chief Executive Officer | Buy | 92,300 | $11.10 | $1.02M | 242,778+61% |
| Aug 11, 2025 | Darrell Bracken | Director | Buy | 22,412 | $11.15 | $250.0K | 49,452+83% |
| Aug 11, 2025 | GENACHOWSKI JULIUS | Director | Buy | 22,850 | $10.95 | $250.2K | 124,396 |
| Aug 5, 2025 | Coliseum Capital Management, LLC | Buy | 242,683 | $10.68 | $2.59M | 14,747,874 | |
| Jul 29, 2025 | Coliseum Capital Management, LLC | Buy | 1,312,087 | $11.28 | $14.80M1.1% OS | 14,505,191 | |
| Jun 24, 2025 | Coliseum Capital Management, LLC | Buy | 423,428 | $10.03 | $4.25M | 13,193,104 | |
| Jun 16, 2025 | Coliseum Capital Management, LLC | Buy | 651,588 | $10.10 | $6.58M0.5% OS | 12,769,676 | |
| Apr 7, 2025 | Coliseum Capital Management, LLC | Buy | 209,663 | $8.93 | $1.87M | 12,118,088 | |
| Nov 15, 2024 | Coles Joanna | Director | Sell | 905 | $15.45 | $14.0K | 20,044 |
| Aug 21, 2024 | Bouvat-Merlin Maxime | Chief Product Officer | Sell | 37,256 | $11.52 | $429.4K | 0Exit |
| Aug 19, 2024 | Braman Shamayne | Chief People Officer | Sell | 6,438 | $11.56 | $74.4K | 26,588 |
| Jul 19, 2024 | Mason Christopher Scott | Principal Accounting Officer | Sell | 10,000 | $14.45 | $144.5K | 122,009 |
| Jul 12, 2024 | Coles Joanna | Director | Sell | 905 | $15.00 | $13.6K | 20,949 |
| Jul 2, 2024 | Millington Nicholas | Chief Innovation Officer | Sell | 7,730 | $14.70 | $113.6K | 371,614 |
| Jun 18, 2024 | Mason Christopher Scott | Principal Accounting Officer | Sell | 20,000 | $15.44 | $308.8K | 122,009 |
| Jun 6, 2024 | Coles Joanna | Director | Sell | 905 | $15.73 | $14.2K | 21,854 |
| May 22, 2024 | Bouvat-Merlin Maxime | Chief Product Officer | Sell | 40,222 | $16.54 | $665.4K | 40,223-50% |
| May 17, 2024 | Mason Christopher Scott | Principal Accounting Officer | Sell | 20,000 | $17.57 | $351.4K | 122,009 |
| May 8, 2024 | Coles Joanna | Director | Sell | 905 | $17.23 | $15.6K | 22,759 |
| Apr 12, 2024 | Mason Christopher Scott | Principal Accounting Officer | Sell | 20,000 | $17.62 | $352.4K | 119,179 |
| Apr 8, 2024 | Coles Joanna | Director | Sell | 905 | $19.16 | $17.3K | 23,664 |
| Mar 6, 2024 | Coles Joanna | Director | Sell | 905 | $19.35 | $17.5K | 13,913 |
| Feb 8, 2024 | Conrad Thomas | Director | Sell | 5,337 | $18.31 | $97.7K | 37,334 |
| Feb 7, 2024 | Coles Joanna | Director | Sell | 905 | $15.82 | $14.3K | 14,818 |
| Jan 4, 2024 | Coles Joanna | Director | Sell | 905 | $16.30 | $14.8K | 15,723 |
| Dec 6, 2023 | Coles Joanna | Director | Sell | 905 | $15.66 | $14.2K | 16,628 |
| Dec 1, 2023 | Coles Joanna | Director | Sell | 2,715 | $15.00 | $40.7K | 17,533 |
| Nov 17, 2023 | Bouvat-Merlin Maxime | Chief Product Officer | Sell | 6,917 | $11.27 | $78.0K | 24,138 |
| Sep 21, 2023 | Spence Patrick | Chief Executive Officer | Sell | 45,000 | $13.41 | $603.4K | 925,869 |
| Aug 17, 2023 | Bouvat-Merlin Maxime | Chief Product Officer | Sell | 7,496 | $14.08 | $105.5K | 21,681-26% |
| Aug 7, 2023 | Coles Joanna | Sell | 905 | $16.56 | $15.0K | 20,248 | |
| Jul 5, 2023 | Coles Joanna | Sell | 905 | $16.42 | $14.9K | 21,153 | |
| Jun 6, 2023 | Coles Joanna | Sell | 905 | $15.00 | $13.6K | 22,058 | |
| May 17, 2023 | Bouvat-Merlin Maxime | Chief Product Officer | Sell | 6,060 | $15.41 | $93.4K | 29,177 |
| May 4, 2023 | Coles Joanna | Sell | 905 | $21.40 | $19.4K | 22,963 | |
| Apr 4, 2023 | Coles Joanna | Sell | 905 | $19.49 | $17.6K | 23,868 | |
| Mar 29, 2023 | Conrad Thomas | Sell | 12,792 | $19.24 | $246.2K | 42,671 | |
| Mar 6, 2023 | Coles Joanna | Sell | 905 | $20.00 | $18.1K | 14,762 | |
| Feb 17, 2023 | Lazarus Edward P | CFO & CLO | Sell | 13,220 | $20.70 | $273.6K | 176,290 |
Showing 1–50 of 75
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SONO Insider Buying Activity
The following table shows recent insider purchases of Sonos, Inc. (SONO) stock reported via SEC Form 4 filings.
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Mar 17, 2026 | Coliseum Capital Management, LLC | 10 percent owner | Buy | 228,920 | $13.41 | $3.07M | 18,070,762 |
| Mar 11, 2026 | Coliseum Capital Management, LLC | 10 percent owner | Buy | 920,000 | $14.09 | $12.96M0.8% OS | 17,841,842 |
| Feb 25, 2026 | Coliseum Capital Management, LLC | 10 percent owner | Buy | 611,279 | $14.95 | $9.14M0.5% OS | 16,921,842 |
| Feb 17, 2026 | Coliseum Capital Management, LLC | 10 percent owner | Buy | 647,210 | $15.73 | $10.18M0.5% OS | 16,310,563 |
| Feb 6, 2026 | Coliseum Capital Management, LLC | 10 percent owner | Buy | 733,073 | $15.76 | $11.56M0.6% OS | 15,663,353 |
| Nov 18, 2025 | Conrad Thomas | Chief Executive Officer | Buy | 62,325 | $16.17 | $1.01M | 305,103+26% |
| Aug 11, 2025 | Coliseum Capital Management, LLC | Buy | 182,406 | $10.79 | $1.97M | 14,930,280 | |
| Aug 11, 2025 | Casey Saori | Chief Financial Officer | Buy | 22,727 | $10.94 | $248.7K | 107,000+27% |
| Aug 11, 2025 | Conrad Thomas | Chief Executive Officer | Buy | 92,300 | $11.10 | $1.02M | 242,778+61% |
| Aug 11, 2025 | Darrell Bracken | Director | Buy | 22,412 | $11.15 | $250.0K | 49,452+83% |
| Aug 11, 2025 | GENACHOWSKI JULIUS | Director | Buy | 22,850 | $10.95 | $250.2K | 124,396 |
| Aug 5, 2025 | Coliseum Capital Management, LLC | Buy | 242,683 | $10.68 | $2.59M | 14,747,874 | |
| Jul 29, 2025 | Coliseum Capital Management, LLC | Buy | 1,312,087 | $11.28 | $14.80M1.1% OS | 14,505,191 | |
| Jun 24, 2025 | Coliseum Capital Management, LLC | Buy | 423,428 | $10.03 | $4.25M | 13,193,104 | |
| Jun 16, 2025 | Coliseum Capital Management, LLC | Buy | 651,588 | $10.10 | $6.58M0.5% OS | 12,769,676 | |
| Apr 7, 2025 | Coliseum Capital Management, LLC | Buy | 209,663 | $8.93 | $1.87M | 12,118,088 |
SONO Insider Selling Activity
The following table shows recent insider sales of Sonos, Inc. (SONO) stock reported via SEC Form 4 filings.
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Feb 17, 2026 | Casey Saori | Chief Financial Officer | Sell | 16,477 | $16.29 | $268.4K | 0 |
| Feb 13, 2026 | Lazarus Edward P | Chief Legal & Bus Dev Officer | Sell | 15,242 | $16.29 | $248.3K | 0 |
| Dec 5, 2025 | Lazarus Edward P | Chief Legal & Bus Dev Officer | Sell | 12,000 | $19.00 | $228.0K | 423,219 |
| Nov 15, 2024 | Coles Joanna | Director | Sell | 905 | $15.45 | $14.0K | 20,044 |
| Aug 21, 2024 | Bouvat-Merlin Maxime | Chief Product Officer | Sell | 37,256 | $11.52 | $429.4K | 0Exit |
| Aug 19, 2024 | Braman Shamayne | Chief People Officer | Sell | 6,438 | $11.56 | $74.4K | 26,588 |
| Jul 19, 2024 | Mason Christopher Scott | Principal Accounting Officer | Sell | 10,000 | $14.45 | $144.5K | 122,009 |
| Jul 12, 2024 | Coles Joanna | Director | Sell | 905 | $15.00 | $13.6K | 20,949 |
| Jul 2, 2024 | Millington Nicholas | Chief Innovation Officer | Sell | 7,730 | $14.70 | $113.6K | 371,614 |
| Jun 18, 2024 | Mason Christopher Scott | Principal Accounting Officer | Sell | 20,000 | $15.44 | $308.8K | 122,009 |
| Jun 6, 2024 | Coles Joanna | Director | Sell | 905 | $15.73 | $14.2K | 21,854 |
| May 22, 2024 | Bouvat-Merlin Maxime | Chief Product Officer | Sell | 40,222 | $16.54 | $665.4K | 40,223-50% |
| May 17, 2024 | Mason Christopher Scott | Principal Accounting Officer | Sell | 20,000 | $17.57 | $351.4K | 122,009 |
| May 8, 2024 | Coles Joanna | Director | Sell | 905 | $17.23 | $15.6K | 22,759 |
| Apr 12, 2024 | Mason Christopher Scott | Principal Accounting Officer | Sell | 20,000 | $17.62 | $352.4K | 119,179 |
| Apr 8, 2024 | Coles Joanna | Director | Sell | 905 | $19.16 | $17.3K | 23,664 |
| Mar 6, 2024 | Coles Joanna | Director | Sell | 905 | $19.35 | $17.5K | 13,913 |
| Feb 8, 2024 | Conrad Thomas | Director | Sell | 5,337 | $18.31 | $97.7K | 37,334 |
| Feb 7, 2024 | Coles Joanna | Director | Sell | 905 | $15.82 | $14.3K | 14,818 |
| Jan 4, 2024 | Coles Joanna | Director | Sell | 905 | $16.30 | $14.8K | 15,723 |
| Dec 6, 2023 | Coles Joanna | Director | Sell | 905 | $15.66 | $14.2K | 16,628 |
| Dec 1, 2023 | Coles Joanna | Director | Sell | 2,715 | $15.00 | $40.7K | 17,533 |
| Nov 17, 2023 | Bouvat-Merlin Maxime | Chief Product Officer | Sell | 6,917 | $11.27 | $78.0K | 24,138 |
| Sep 21, 2023 | Spence Patrick | Chief Executive Officer | Sell | 45,000 | $13.41 | $603.4K | 925,869 |
| Aug 17, 2023 | Bouvat-Merlin Maxime | Chief Product Officer | Sell | 7,496 | $14.08 | $105.5K | 21,681-26% |
| Aug 7, 2023 | Coles Joanna | Sell | 905 | $16.56 | $15.0K | 20,248 | |
| Jul 5, 2023 | Coles Joanna | Sell | 905 | $16.42 | $14.9K | 21,153 | |
| Jun 6, 2023 | Coles Joanna | Sell | 905 | $15.00 | $13.6K | 22,058 | |
| May 17, 2023 | Bouvat-Merlin Maxime | Chief Product Officer | Sell | 6,060 | $15.41 | $93.4K | 29,177 |
| May 4, 2023 | Coles Joanna | Sell | 905 | $21.40 | $19.4K | 22,963 | |
| Apr 4, 2023 | Coles Joanna | Sell | 905 | $19.49 | $17.6K | 23,868 | |
| Mar 29, 2023 | Conrad Thomas | Sell | 12,792 | $19.24 | $246.2K | 42,671 | |
| Mar 6, 2023 | Coles Joanna | Sell | 905 | $20.00 | $18.1K | 14,762 | |
| Feb 17, 2023 | Lazarus Edward P | CFO & CLO | Sell | 13,220 | $20.70 | $273.6K | 176,290 |