W
Wayfair Inc.$115.05+0.00 (—)Prev Close$120.12·MCap$16.45B·P/E—·Vol—·Yield—
▲
Buys (12M)
0
$0.00
▼
Sells (12M)
41
$234.49M
◆
Net Activity
Net Seller
$234.49M
●
Active Insiders
6
last 12 mo
Over the past 12 months, insider activity at Wayfair Inc. (W) has been exclusively selling, with 0 insider purchases totaling $0.00 and 41 insider sales totaling $234.49M. The most recent insider transaction was by Tan Fiona (officer: Chief Technology Officer), who sold $920.0K worth of shares on Oct 22, 2026. Wayfair Inc. operates in the Consumer Cyclical sector, within the Specialty Retail industry, with a market cap of $16.45B.
W Insider Trading Activity
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Oct 22, 2026 | Tan Fiona | officer: Chief Technology Officer | Sell | 8,000 | $115.00 | $920.0K | 196,698 |
| Oct 19, 2026 | Blotner Jon | officer: Pres., Commercial & Operations | Sell | 546 | $110.00 | $60.1K | 115,885 |
| Oct 19, 2026 | Shah Niraj | director, officer: Chief Executive Officer | Sell | 117,000 | $111.25 | $13.02M | 172,934-40% |
| Oct 19, 2026 | Conine Steven | director | Sell | 117,000 | $111.25 | $13.02M | 172,807-40% |
| Oct 14, 2026 | Shah Niraj | director, officer: Chief Executive Officer | Sell | 69,000 | $105.75 | $7.30M | 286,087 |
| Oct 14, 2026 | Conine Steven | director | Sell | 69,000 | $105.75 | $7.30M | 286,023 |
| Oct 5, 2026 | Tan Fiona | officer: Chief Technology Officer | Sell | 7,000 | $102.18 | $715.3K | 204,698 |
| Oct 5, 2026 | Blotner Jon | officer: Pres., Commercial & Operations | Sell | 6,056 | $104.13 | $630.6K | 116,431 |
| Sep 16, 2026 | Conine Steven | director | Sell | 69,000 | $103.36 | $7.13M | 355,556 |
| Sep 16, 2026 | Shah Niraj | director, officer: Chief Executive Officer | Sell | 69,000 | $103.35 | $7.13M | 355,652 |
| Sep 10, 2026 | Blotner Jon | officer: Pres., Commercial & Operations | Sell | 6,968 | $100.22 | $698.3K | 110,376 |
| Aug 14, 2026 | Shah Niraj | director, officer: Chief Executive Officer | Sell | 69,000 | $103.36 | $7.13M | 420,112 |
| Aug 14, 2026 | Conine Steven | director | Sell | 69,000 | $103.36 | $7.13M | 420,349 |
| Jul 6, 2026 | Blotner Jon | officer: Pres., Commercial & Operations | Sell | 5,925 | $96.29 | $570.5K | 117,344 |
| Apr 27, 2026 | Shah Niraj | director, officer: Chief Executive Officer | Sell | 120,000 | $77.55 | $9.31M | 532,421 |
| Apr 27, 2026 | Conine Steven | director | Sell | 120,000 | $77.56 | $9.31M | 532,352 |
| Apr 3, 2026 | Blotner Jon | officer: Pres., Commercial & Operations | Sell | 4,790 | $72.19 | $345.8K | 111,158 |
| Mar 26, 2026 | Conine Steven | director | Sell | 10,394 | $78.66 | $817.6K | 56,567 |
| Mar 26, 2026 | Shah Niraj | director, officer: Chief Executive Officer | Sell | 10,611 | $78.69 | $834.9K | 56,736 |
| Mar 25, 2026 | Conine Steven | director | Sell | 109,606 | $77.19 | $8.46M | 166,911-40% |
| Mar 25, 2026 | Shah Niraj | director, officer: Chief Executive Officer | Sell | 109,389 | $77.19 | $8.44M | 167,143-40% |
| Feb 27, 2026 | Conine Steven | director, officer: Co-Founder | Sell | 26,950 | $78.86 | $2.13M | 194,423 |
| Feb 27, 2026 | Shah Niraj | director, officer: Chief Executive Officer | Sell | 27,000 | $78.88 | $2.13M | 195,037 |
| Feb 25, 2026 | Conine Steven | director, officer: Co-Founder | Sell | 93,050 | $74.63 | $6.94M | 228,867-29% |
| Feb 25, 2026 | Shah Niraj | director, officer: Chief Executive Officer | Sell | 93,000 | $74.63 | $6.94M | 229,114-29% |
| Feb 2, 2026 | Frost Diana | Director | Sell | 548 | $104.72 | $57.4K | 0 |
| Jan 23, 2026 | Conine Steven | Co-Founder | Sell | 150,000 | $108.87 | $16.33M | 0 |
| Jan 23, 2026 | Shah Niraj | Chief Executive Officer | Sell | 150,000 | $108.87 | $16.33M | 0 |
| Jan 13, 2026 | Tan Fiona | Chief Technology Officer | Sell | 9,000 | $119.00 | $1.07M | 0 |
| Jan 1, 2026 | Blotner Jon | Pres., Commercial & Operations | Sell | 13,958 | $106.30 | $1.48M | 0 |
| Jan 1, 2026 | Gulliver Kate | CFO and Chief Admin Officer | Sell | 45,452 | $106.51 | $4.84M | 0 |
| Jan 1, 2026 | Tan Fiona | Chief Technology Officer | Sell | 11,906 | $106.56 | $1.27M | 0 |
| Dec 23, 2025 | Conine Steven | Co-Founder | Sell | 150,000 | $100.69 | $15.10M | 0 |
| Dec 23, 2025 | Shah Niraj | Chief Executive Officer | Sell | 150,000 | $100.68 | $15.10M | 0 |
| Nov 24, 2025 | Conine Steven | Co-Founder | Sell | 150,000 | $105.92 | $15.89M | 0 |
| Nov 24, 2025 | Shah Niraj | Chief Executive Officer | Sell | 150,000 | $105.91 | $15.89M | 0 |
| Nov 10, 2025 | Blotner Jon | Pres., Commercial & Operations | Sell | 4,061 | $108.15 | $439.2K | 0 |
| Nov 10, 2025 | Tan Fiona | Chief Technology Officer | Sell | 5,441 | $110.59 | $601.7K | 0 |
| Nov 5, 2025 | Tan Fiona | Chief Technology Officer | Sell | 6,347 | $100.54 | $638.1K | 0 |
| Nov 4, 2025 | Gulliver Kate | CFO and Chief Admin Officer | Sell | 9,612 | $102.20 | $982.3K | 0 |
| Nov 3, 2025 | Frost Diana | Director | Sell | 548 | $103.30 | $56.6K | 0 |
| Oct 28, 2025 | Conine Steven | Co-Founder | Sell | 30,000 | $105.09 | $3.15M | 0 |
| Oct 28, 2025 | Shah Niraj | Chief Executive Officer | Sell | 30,000 | $105.10 | $3.15M | 0 |
| Oct 23, 2025 | Conine Steven | Co-Founder | Sell | 120,000 | $82.17 | $9.86M | 0 |
| Oct 23, 2025 | Shah Niraj | Chief Executive Officer | Sell | 120,000 | $82.17 | $9.86M | 0 |
| Oct 20, 2025 | Conine Steven | Co-Founder | Sell | 85,000 | $82.85 | $7.04M | 0 |
| Oct 20, 2025 | Shah Niraj | Chief Executive Officer | Sell | 85,000 | $82.85 | $7.04M | 0 |
| Oct 1, 2025 | Blotner Jon | Pres., Commercial & Operations | Sell | 12,940 | $86.41 | $1.12M | 0 |
| Oct 1, 2025 | Gulliver Kate | CFO and Chief Admin Officer | Sell | 12,941 | $86.41 | $1.12M | 0 |
| Oct 1, 2025 | Tan Fiona | Chief Technology Officer | Sell | 16,351 | $86.41 | $1.41M | 0 |
Showing 1–50 of 148
1 / 3
W Insider Buying Activity
The following table shows recent insider purchases of Wayfair Inc. (W) stock reported via SEC Form 4 filings.
No insider buying activity found for W in the last 12 months.
W Insider Selling Activity
The following table shows recent insider sales of Wayfair Inc. (W) stock reported via SEC Form 4 filings.
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Oct 22, 2026 | Tan Fiona | officer: Chief Technology Officer | Sell | 8,000 | $115.00 | $920.0K | 196,698 |
| Oct 19, 2026 | Blotner Jon | officer: Pres., Commercial & Operations | Sell | 546 | $110.00 | $60.1K | 115,885 |
| Oct 19, 2026 | Shah Niraj | director, officer: Chief Executive Officer | Sell | 117,000 | $111.25 | $13.02M | 172,934-40% |
| Oct 19, 2026 | Conine Steven | director | Sell | 117,000 | $111.25 | $13.02M | 172,807-40% |
| Oct 14, 2026 | Shah Niraj | director, officer: Chief Executive Officer | Sell | 69,000 | $105.75 | $7.30M | 286,087 |
| Oct 14, 2026 | Conine Steven | director | Sell | 69,000 | $105.75 | $7.30M | 286,023 |
| Oct 5, 2026 | Tan Fiona | officer: Chief Technology Officer | Sell | 7,000 | $102.18 | $715.3K | 204,698 |
| Oct 5, 2026 | Blotner Jon | officer: Pres., Commercial & Operations | Sell | 6,056 | $104.13 | $630.6K | 116,431 |
| Sep 16, 2026 | Conine Steven | director | Sell | 69,000 | $103.36 | $7.13M | 355,556 |
| Sep 16, 2026 | Shah Niraj | director, officer: Chief Executive Officer | Sell | 69,000 | $103.35 | $7.13M | 355,652 |
| Sep 10, 2026 | Blotner Jon | officer: Pres., Commercial & Operations | Sell | 6,968 | $100.22 | $698.3K | 110,376 |
| Aug 14, 2026 | Shah Niraj | director, officer: Chief Executive Officer | Sell | 69,000 | $103.36 | $7.13M | 420,112 |
| Aug 14, 2026 | Conine Steven | director | Sell | 69,000 | $103.36 | $7.13M | 420,349 |
| Jul 6, 2026 | Blotner Jon | officer: Pres., Commercial & Operations | Sell | 5,925 | $96.29 | $570.5K | 117,344 |
| Apr 27, 2026 | Shah Niraj | director, officer: Chief Executive Officer | Sell | 120,000 | $77.55 | $9.31M | 532,421 |
| Apr 27, 2026 | Conine Steven | director | Sell | 120,000 | $77.56 | $9.31M | 532,352 |
| Apr 3, 2026 | Blotner Jon | officer: Pres., Commercial & Operations | Sell | 4,790 | $72.19 | $345.8K | 111,158 |
| Mar 26, 2026 | Conine Steven | director | Sell | 10,394 | $78.66 | $817.6K | 56,567 |
| Mar 26, 2026 | Shah Niraj | director, officer: Chief Executive Officer | Sell | 10,611 | $78.69 | $834.9K | 56,736 |
| Mar 25, 2026 | Conine Steven | director | Sell | 109,606 | $77.19 | $8.46M | 166,911-40% |
| Mar 25, 2026 | Shah Niraj | director, officer: Chief Executive Officer | Sell | 109,389 | $77.19 | $8.44M | 167,143-40% |
| Feb 27, 2026 | Conine Steven | director, officer: Co-Founder | Sell | 26,950 | $78.86 | $2.13M | 194,423 |
| Feb 27, 2026 | Shah Niraj | director, officer: Chief Executive Officer | Sell | 27,000 | $78.88 | $2.13M | 195,037 |
| Feb 25, 2026 | Conine Steven | director, officer: Co-Founder | Sell | 93,050 | $74.63 | $6.94M | 228,867-29% |
| Feb 25, 2026 | Shah Niraj | director, officer: Chief Executive Officer | Sell | 93,000 | $74.63 | $6.94M | 229,114-29% |
| Feb 2, 2026 | Frost Diana | Director | Sell | 548 | $104.72 | $57.4K | 0 |
| Jan 23, 2026 | Conine Steven | Co-Founder | Sell | 150,000 | $108.87 | $16.33M | 0 |
| Jan 23, 2026 | Shah Niraj | Chief Executive Officer | Sell | 150,000 | $108.87 | $16.33M | 0 |
| Jan 13, 2026 | Tan Fiona | Chief Technology Officer | Sell | 9,000 | $119.00 | $1.07M | 0 |
| Jan 1, 2026 | Blotner Jon | Pres., Commercial & Operations | Sell | 13,958 | $106.30 | $1.48M | 0 |
| Jan 1, 2026 | Gulliver Kate | CFO and Chief Admin Officer | Sell | 45,452 | $106.51 | $4.84M | 0 |
| Jan 1, 2026 | Tan Fiona | Chief Technology Officer | Sell | 11,906 | $106.56 | $1.27M | 0 |
| Dec 23, 2025 | Conine Steven | Co-Founder | Sell | 150,000 | $100.69 | $15.10M | 0 |
| Dec 23, 2025 | Shah Niraj | Chief Executive Officer | Sell | 150,000 | $100.68 | $15.10M | 0 |
| Nov 24, 2025 | Conine Steven | Co-Founder | Sell | 150,000 | $105.92 | $15.89M | 0 |
| Nov 24, 2025 | Shah Niraj | Chief Executive Officer | Sell | 150,000 | $105.91 | $15.89M | 0 |
| Nov 10, 2025 | Blotner Jon | Pres., Commercial & Operations | Sell | 4,061 | $108.15 | $439.2K | 0 |
| Nov 10, 2025 | Tan Fiona | Chief Technology Officer | Sell | 5,441 | $110.59 | $601.7K | 0 |
| Nov 5, 2025 | Tan Fiona | Chief Technology Officer | Sell | 6,347 | $100.54 | $638.1K | 0 |
| Nov 4, 2025 | Gulliver Kate | CFO and Chief Admin Officer | Sell | 9,612 | $102.20 | $982.3K | 0 |
| Nov 3, 2025 | Frost Diana | Director | Sell | 548 | $103.30 | $56.6K | 0 |
| Oct 28, 2025 | Conine Steven | Co-Founder | Sell | 30,000 | $105.09 | $3.15M | 0 |
| Oct 28, 2025 | Shah Niraj | Chief Executive Officer | Sell | 30,000 | $105.10 | $3.15M | 0 |
| Oct 23, 2025 | Conine Steven | Co-Founder | Sell | 120,000 | $82.17 | $9.86M | 0 |
| Oct 23, 2025 | Shah Niraj | Chief Executive Officer | Sell | 120,000 | $82.17 | $9.86M | 0 |
| Oct 20, 2025 | Conine Steven | Co-Founder | Sell | 85,000 | $82.85 | $7.04M | 0 |
| Oct 20, 2025 | Shah Niraj | Chief Executive Officer | Sell | 85,000 | $82.85 | $7.04M | 0 |
| Oct 1, 2025 | Blotner Jon | Pres., Commercial & Operations | Sell | 12,940 | $86.41 | $1.12M | 0 |
| Oct 1, 2025 | Gulliver Kate | CFO and Chief Admin Officer | Sell | 12,941 | $86.41 | $1.12M | 0 |
| Oct 1, 2025 | Tan Fiona | Chief Technology Officer | Sell | 16,351 | $86.41 | $1.41M | 0 |