VRA

Vera Bradley, Inc.$4.18+0.13 (+3.21%)

Prev Close$4.05·MCap$113.3M·P/E—·Vol264.9K·Yield—

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Buys (12M)

$1.27M

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Sells (12M)

$42.5K

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Net Activity

Net Buyer

$1.23M

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Active Insiders

last 12 mo

Over the past 12 months, insider activity at Vera Bradley, Inc. (VRA) has been dominated by buying, with 4 insider purchases totaling $1.27M and 3 insider sales totaling $42.5K. The most recent insider transaction was by Bickley Ian (Director), who purchased $103.0K worth of shares on Dec 12, 2025. Vera Bradley, Inc. operates in the Consumer Cyclical sector, within the Apparel - Footwear & Accessories industry, with a market cap of $113.3M.

VRA Insider Trading Activity

Date	Insider	Role	Type	Shares	Avg Price	Value	Shares After
Dec 12, 2025	Bickley Ian	Director	Buy	53,000	$1.94	$103.0K	0
Dec 12, 2025	Meslow Andrew	Director	Buy	300,000	$1.97	$590.2K1.1% OS	0
Dec 9, 2025	Dely Mark C	CHIEF ADMINISTRATIVE OFFICER	Sell	7,453	$2.11	$15.7K	0
Jun 12, 2025	Bickley Ian	Director	Buy	53,722	$1.86	$99.9K	0
Jun 12, 2025	Meslow Andrew	Director	Buy	253,094	$1.87	$474.6K0.9% OS	0
Jun 8, 2025	Dely Mark C	CHIEF ADMINISTRATIVE OFFICER	Sell	1,165	$2.14	$2.5K	0
May 8, 2025	Schwindle Michael	CHIEF FINANCIAL OFFICER	Sell	12,899	$1.88	$24.3K	0
Apr 4, 2025	Ardrey Jacqueline	PRESIDENT AND CEO	Sell	10,410	$2.13	$22.2K	0
Apr 4, 2025	Dely Mark C	CHIEF ADMINISTRATIVE OFFICER	Sell	3,676	$2.13	$7.8K	0
Apr 4, 2025	Hiatt Alison	CHIEF MARKETING OFFICER	Sell	3,805	$2.13	$8.1K	0
Apr 4, 2025	Schwindle Michael	CHIEF FINANCIAL OFFICER	Sell	5,255	$2.13	$11.2K	0
Mar 31, 2025	Dely Mark C	CHIEF ADMINISTRATIVE OFFICER	Sell	12,048	$2.27	$27.3K	0
Mar 31, 2025	Hiatt Alison	CHIEF MARKETING OFFICER	Sell	2,660	$2.31	$6.1K	0
Dec 11, 2023	Kelley Mary Lou		Sell	33,500	$7.51	$251.7K	49,135-41%
Mar 18, 2021	Byrne Thomas Farrell II		Sell	100,000	$10.93	$1.09M	333,057
Mar 18, 2021	Hall Robert J	Director	Sell	100,000	$10.93	$1.09M	332,754
Mar 18, 2021	Ray Anne Marie		Sell	100,000	$10.93	$1.09M	338,187

VRA Insider Buying Activity

The following table shows recent insider purchases of Vera Bradley, Inc. (VRA) stock reported via SEC Form 4 filings.

Date	Insider	Role	Type	Shares	Avg Price	Value
Dec 12, 2025	Bickley Ian	Director	Buy	53,000	$1.94	$103.0K
Dec 12, 2025	Meslow Andrew	Director	Buy	300,000	$1.97	$590.2K1.1% OS
Jun 12, 2025	Bickley Ian	Director	Buy	53,722	$1.86	$99.9K
Jun 12, 2025	Meslow Andrew	Director	Buy	253,094	$1.87	$474.6K0.9% OS

VRA Insider Selling Activity

The following table shows recent insider sales of Vera Bradley, Inc. (VRA) stock reported via SEC Form 4 filings.

Date	Insider	Role	Type	Shares	Avg Price	Value	Shares After
Dec 9, 2025	Dely Mark C	CHIEF ADMINISTRATIVE OFFICER	Sell	7,453	$2.11	$15.7K	0
Jun 8, 2025	Dely Mark C	CHIEF ADMINISTRATIVE OFFICER	Sell	1,165	$2.14	$2.5K	0
May 8, 2025	Schwindle Michael	CHIEF FINANCIAL OFFICER	Sell	12,899	$1.88	$24.3K	0
Apr 4, 2025	Ardrey Jacqueline	PRESIDENT AND CEO	Sell	10,410	$2.13	$22.2K	0
Apr 4, 2025	Dely Mark C	CHIEF ADMINISTRATIVE OFFICER	Sell	3,676	$2.13	$7.8K	0
Apr 4, 2025	Hiatt Alison	CHIEF MARKETING OFFICER	Sell	3,805	$2.13	$8.1K	0
Apr 4, 2025	Schwindle Michael	CHIEF FINANCIAL OFFICER	Sell	5,255	$2.13	$11.2K	0
Mar 31, 2025	Dely Mark C	CHIEF ADMINISTRATIVE OFFICER	Sell	12,048	$2.27	$27.3K	0
Mar 31, 2025	Hiatt Alison	CHIEF MARKETING OFFICER	Sell	2,660	$2.31	$6.1K	0
Dec 11, 2023	Kelley Mary Lou		Sell	33,500	$7.51	$251.7K	49,135-41%
Mar 18, 2021	Byrne Thomas Farrell II		Sell	100,000	$10.93	$1.09M	333,057
Mar 18, 2021	Hall Robert J	Director	Sell	100,000	$10.93	$1.09M	332,754
Mar 18, 2021	Ray Anne Marie		Sell	100,000	$10.93	$1.09M	338,187