VITL
Vital Farms, Inc.$10.59-0.41 (-3.73%)Prev Close$11.00·MCap$430.2M·P/E10.18·Vol1.39M·Yield—
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Buys (12M)
12
$514.2K
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Sells (12M)
34
$33.95M
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Net Activity
Net Seller
$33.44M
●
Active Insiders
23
last 12 mo
Over the past 12 months, insider activity at Vital Farms, Inc. (VITL) has been dominated by selling, with 12 insider purchases totaling $514.2K and 34 insider sales totaling $33.95M. The most recent insider transaction was by Van Hoven Reena Chauhan (officer: Chief People Officer), who purchased $20.0K worth of shares on May 21, 2026. Vital Farms, Inc. operates in the Consumer Defensive sector, within the Agricultural Farm Products industry, with a market cap of $430.2M.
VITL Insider Trading Activity
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| May 21, 2026 | Van Hoven Reena Chauhan | officer: Chief People Officer | Buy | 2,242 | $8.92 | $20.0K | 25,827 |
| May 20, 2026 | Flanagan Glenda J | director | Buy | 6,100 | $8.33 | $50.8K | 37,498 |
| May 19, 2026 | Coon Stephanie | officer: Chief Strategy Officer | Buy | 5,895 | $8.42 | $49.6K | 62,314 |
| May 19, 2026 | Amoo-Gottfried Kofi Owusu | director | Buy | 2,375 | $8.45 | $20.1K | 31,061 |
| May 19, 2026 | Ruiz Gisel | director | Buy | 6,151 | $8.13 | $50.0K | 46,549 |
| May 18, 2026 | Cyr William B. | director | Buy | 6,000 | $8.52 | $51.1K | 13,794+77% |
| May 18, 2026 | McKeon Kathryn | officer: CMO and GM, Butter | Buy | 604 | $8.28 | $5.0K | 50,275 |
| May 18, 2026 | Kennedy Kelly J. | director | Buy | 2,500 | $8.40 | $21.0K | 22,927 |
| May 18, 2026 | Pappas Peter Nicholas | officer: CSO and President, Eggs | Buy | 3,500 | $8.51 | $29.8K | 85,169 |
| May 18, 2026 | Holland Joseph Michael | officer: Chief Supply Chain Officer | Buy | 12,484 | $8.00 | $99.9K | 38,150+49% |
| May 15, 2026 | Post Denny Marie | director | Buy | 3,000 | $8.23 | $24.7K | 19,312 |
| Mar 13, 2026 | OHAYER MATTHEW | 10 percent owner | Sell | 15,000 | $20.33 | $304.9K | 6,326,190 |
| Mar 11, 2026 | Khoury Karl | director | Buy | 5,000 | $18.45 | $92.3K | 119,789 |
| Feb 2, 2026 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 20,000 | $27.91 | $558.1K | 0 |
| Jan 2, 2026 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 25,000 | $30.85 | $771.3K | 0 |
| Dec 15, 2025 | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 16,734 | $35.05 | $586.5K | 0 |
| Dec 15, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 5,000 | $35.25 | $176.3K | 0 |
| Dec 1, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 25,000 | $33.17 | $829.2K | 0 |
| Nov 28, 2025 | Pappas Peter Nicholas | CSO and President, Eggs | Sell | 261 | $32.70 | $8.5K | 0 |
| Nov 24, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 880 | $30.67 | $27.0K | 0 |
| Nov 3, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 30,000 | $32.90 | $986.9K | 0 |
| Oct 8, 2025 | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 9,667 | $44.39 | $429.1K | 0 |
| Oct 1, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 35,000 | $40.15 | $1.41M | 0 |
| Sep 16, 2025 | Van Hoven Reena Chauhan | Chief People Officer | Sell | 344 | $47.05 | $16.2K | 0 |
| Sep 10, 2025 | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 16,700 | $47.32 | $790.3K | 0 |
| Sep 4, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 100,000 | $50.96 | $5.10M | 0 |
| Sep 2, 2025 | Holland Joseph Michael | Chief Supply Chain Officer | Sell | 412 | $51.90 | $21.4K | 0 |
| Aug 29, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 245,000 | $51.64 | $12.65M0.5% OS | 0 |
| Aug 22, 2025 | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | Sell | 4,796 | $50.95 | $244.4K | 0 |
| Aug 21, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 4,200 | $50.25 | $211.1K | 0 |
| Aug 19, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 800 | $50.31 | $40.2K | 0 |
| Aug 15, 2025 | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | Sell | 9,999 | $47.70 | $477.0K | 0 |
| Aug 15, 2025 | McKeon Kathryn | CMO and GM, Butter | Sell | 33,447 | $48.55 | $1.62M | 0 |
| Aug 14, 2025 | Post Denny Marie | Director | Sell | 6,086 | $47.75 | $290.6K | 0 |
| Aug 14, 2025 | Wrede Thilo | CHIEF FINANCIAL OFFICER | Sell | 3,393 | $47.59 | $161.5K | 0 |
| Aug 13, 2025 | Khoury Karl | Director | Sell | 20,000 | $47.63 | $952.6K | 0 |
| Aug 12, 2025 | Coon Stephanie | SVP STRATEGY | Sell | 10,005 | $46.15 | $461.7K | 0 |
| Aug 12, 2025 | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 16,700 | $46.11 | $770.0K | 0 |
| Aug 11, 2025 | Pappas Peter Nicholas | CSO and President, Eggs | Sell | 2,811 | $45.35 | $127.5K | 0 |
| Aug 11, 2025 | Wrede Thilo | CHIEF FINANCIAL OFFICER | Sell | 1,200 | $45.56 | $54.7K | 0 |
| Aug 7, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 10,000 | $42.78 | $427.8K | 0 |
| Aug 1, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 30,000 | $35.83 | $1.07M | 0 |
| Jul 23, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 5,000 | $40.34 | $201.7K | 0 |
| Jul 11, 2025 | Wrede Thilo | CHIEF FINANCIAL OFFICER | Sell | 1,200 | $38.97 | $46.8K | 0 |
| Jul 1, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 30,000 | $39.17 | $1.18M | 0 |
| Jun 13, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 30,000 | $31.73 | $951.8K | 0 |
| Jun 12, 2025 | Wrede Thilo | CHIEF FINANCIAL OFFICER | Sell | 1,200 | $31.93 | $38.3K | 0 |
| May 19, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 24,000 | $35.94 | $862.6K | 0 |
| May 12, 2025 | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 45,143 | $34.12 | $1.54M | 0 |
| Apr 21, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 24,000 | $32.68 | $784.3K | 0 |
Showing 1–50 of 146
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VITL Insider Buying Activity
The following table shows recent insider purchases of Vital Farms, Inc. (VITL) stock reported via SEC Form 4 filings.
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| May 21, 2026 | Van Hoven Reena Chauhan | officer: Chief People Officer | Buy | 2,242 | $8.92 | $20.0K | 25,827 |
| May 20, 2026 | Flanagan Glenda J | director | Buy | 6,100 | $8.33 | $50.8K | 37,498 |
| May 19, 2026 | Coon Stephanie | officer: Chief Strategy Officer | Buy | 5,895 | $8.42 | $49.6K | 62,314 |
| May 19, 2026 | Amoo-Gottfried Kofi Owusu | director | Buy | 2,375 | $8.45 | $20.1K | 31,061 |
| May 19, 2026 | Ruiz Gisel | director | Buy | 6,151 | $8.13 | $50.0K | 46,549 |
| May 18, 2026 | Cyr William B. | director | Buy | 6,000 | $8.52 | $51.1K | 13,794+77% |
| May 18, 2026 | McKeon Kathryn | officer: CMO and GM, Butter | Buy | 604 | $8.28 | $5.0K | 50,275 |
| May 18, 2026 | Kennedy Kelly J. | director | Buy | 2,500 | $8.40 | $21.0K | 22,927 |
| May 18, 2026 | Pappas Peter Nicholas | officer: CSO and President, Eggs | Buy | 3,500 | $8.51 | $29.8K | 85,169 |
| May 18, 2026 | Holland Joseph Michael | officer: Chief Supply Chain Officer | Buy | 12,484 | $8.00 | $99.9K | 38,150+49% |
| May 15, 2026 | Post Denny Marie | director | Buy | 3,000 | $8.23 | $24.7K | 19,312 |
| Mar 11, 2026 | Khoury Karl | director | Buy | 5,000 | $18.45 | $92.3K | 119,789 |
VITL Insider Selling Activity
The following table shows recent insider sales of Vital Farms, Inc. (VITL) stock reported via SEC Form 4 filings.
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Mar 13, 2026 | OHAYER MATTHEW | 10 percent owner | Sell | 15,000 | $20.33 | $304.9K | 6,326,190 |
| Feb 2, 2026 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 20,000 | $27.91 | $558.1K | 0 |
| Jan 2, 2026 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 25,000 | $30.85 | $771.3K | 0 |
| Dec 15, 2025 | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 16,734 | $35.05 | $586.5K | 0 |
| Dec 15, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 5,000 | $35.25 | $176.3K | 0 |
| Dec 1, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 25,000 | $33.17 | $829.2K | 0 |
| Nov 28, 2025 | Pappas Peter Nicholas | CSO and President, Eggs | Sell | 261 | $32.70 | $8.5K | 0 |
| Nov 24, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 880 | $30.67 | $27.0K | 0 |
| Nov 3, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 30,000 | $32.90 | $986.9K | 0 |
| Oct 8, 2025 | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 9,667 | $44.39 | $429.1K | 0 |
| Oct 1, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 35,000 | $40.15 | $1.41M | 0 |
| Sep 16, 2025 | Van Hoven Reena Chauhan | Chief People Officer | Sell | 344 | $47.05 | $16.2K | 0 |
| Sep 10, 2025 | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 16,700 | $47.32 | $790.3K | 0 |
| Sep 4, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 100,000 | $50.96 | $5.10M | 0 |
| Sep 2, 2025 | Holland Joseph Michael | Chief Supply Chain Officer | Sell | 412 | $51.90 | $21.4K | 0 |
| Aug 29, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 245,000 | $51.64 | $12.65M0.5% OS | 0 |
| Aug 22, 2025 | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | Sell | 4,796 | $50.95 | $244.4K | 0 |
| Aug 21, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 4,200 | $50.25 | $211.1K | 0 |
| Aug 19, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 800 | $50.31 | $40.2K | 0 |
| Aug 15, 2025 | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | Sell | 9,999 | $47.70 | $477.0K | 0 |
| Aug 15, 2025 | McKeon Kathryn | CMO and GM, Butter | Sell | 33,447 | $48.55 | $1.62M | 0 |
| Aug 14, 2025 | Post Denny Marie | Director | Sell | 6,086 | $47.75 | $290.6K | 0 |
| Aug 14, 2025 | Wrede Thilo | CHIEF FINANCIAL OFFICER | Sell | 3,393 | $47.59 | $161.5K | 0 |
| Aug 13, 2025 | Khoury Karl | Director | Sell | 20,000 | $47.63 | $952.6K | 0 |
| Aug 12, 2025 | Coon Stephanie | SVP STRATEGY | Sell | 10,005 | $46.15 | $461.7K | 0 |
| Aug 12, 2025 | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 16,700 | $46.11 | $770.0K | 0 |
| Aug 11, 2025 | Pappas Peter Nicholas | CSO and President, Eggs | Sell | 2,811 | $45.35 | $127.5K | 0 |
| Aug 11, 2025 | Wrede Thilo | CHIEF FINANCIAL OFFICER | Sell | 1,200 | $45.56 | $54.7K | 0 |
| Aug 7, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 10,000 | $42.78 | $427.8K | 0 |
| Aug 1, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 30,000 | $35.83 | $1.07M | 0 |
| Jul 23, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 5,000 | $40.34 | $201.7K | 0 |
| Jul 11, 2025 | Wrede Thilo | CHIEF FINANCIAL OFFICER | Sell | 1,200 | $38.97 | $46.8K | 0 |
| Jul 1, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 30,000 | $39.17 | $1.18M | 0 |
| Jun 13, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 30,000 | $31.73 | $951.8K | 0 |
| Jun 12, 2025 | Wrede Thilo | CHIEF FINANCIAL OFFICER | Sell | 1,200 | $31.93 | $38.3K | 0 |
| May 19, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 24,000 | $35.94 | $862.6K | 0 |
| May 12, 2025 | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 45,143 | $34.12 | $1.54M | 0 |
| Apr 21, 2025 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 24,000 | $32.68 | $784.3K | 0 |
VITL Insiders
Van Hoven Reena Chauhan
officer: Chief People Officer
Bought $20.0KSold $16.2K
2 tradesLast: May 21, 2026
Pappas Peter Nicholas
officer: CSO and President, Eggs
Bought $29.8KSold $984.7K
5 tradesLast: May 18, 2026
Holland Joseph Michael
officer: Chief Supply Chain Officer
Bought $99.9KSold $21.4K
2 tradesLast: May 18, 2026