SBH

Sally Beauty Holdings, Inc.$13.77+0.21 (+1.54%)

Prev Close$13.56·MCap$1.14B·P/E7.61·Vol775.5K·Yield—

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Buys (12M)

$163.1K

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Sells (12M)

$4.16M

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Net Activity

Net Seller

$4.00M

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Active Insiders

last 12 mo

Over the past 12 months, insider activity at Sally Beauty Holdings, Inc. (SBH) has been dominated by selling, with 4 insider purchases totaling $163.1K and 8 insider sales totaling $4.16M. The most recent insider transaction was by Platz Marlo Michelle Cormier (officer: Former SVP & CFO), who sold $543.2K worth of shares on Jun 9, 2026. Sally Beauty Holdings, Inc. operates in the Consumer Cyclical sector, within the Specialty Retail industry, with a market cap of $1.14B.

SBH Insider Trading Activity

Date	Insider	Role	Type	Shares	Avg Price	Value	Shares After
Jun 9, 2026	Platz Marlo Michelle Cormier	officer: Former SVP & CFO	Sell	42,771	$12.70	$543.2K	138,145
Dec 11, 2025	McIntosh Kim	GVP, CONTROLLER & CAO	Sell	5,900	$15.71	$92.7K	0
Dec 1, 2025	Sherman Scott C	SVP, CLO and CHRO	Sell	15,000	$16.27	$244.1K	0
Nov 15, 2025	McIntosh Kim	GVP, CONTROLLER & CAO	Sell	6,272	$14.18	$88.9K	0
Nov 15, 2025	Paulonis Denise	President & CEO	Sell	153,547	$14.18	$2.18M	0
Nov 15, 2025	Platz Marlo Michelle Cormier	SVP & CFO	Sell	29,087	$14.18	$412.5K	0
Nov 15, 2025	Sherman Scott C	SVP, CLO and CHRO	Sell	17,984	$14.18	$255.0K	0
Nov 15, 2025	Spinks Mark Gregory	President Beauty Systems Group	Sell	24,657	$14.18	$349.6K	0
Sep 4, 2025	Rangel Max R.	Director	Buy	3,500	$14.07	$49.2K	0
Aug 13, 2025	Perelman Debra Golding	Director	Buy	2,300	$13.48	$31.0K	0
Aug 8, 2025	Paulonis Denise	President & CEO	Buy	4,500	$11.74	$52.8K	0
Aug 7, 2025	FERGUSON DIANA SUE	Director	Buy	2,500	$12.02	$30.0K	0
Nov 26, 2024	McIntosh Kim	GVP, CONTROLLER & CAO	Sell	4,300	$14.53	$62.5K	16,685
Nov 26, 2024	Sherman Scott C	See Remarks	Sell	13,500	$14.49	$195.6K	42,431
Feb 26, 2024	Sherman Scott C	See Remarks	Sell	10,000	$12.95	$129.5K	37,017
Dec 13, 2023	Paulonis Denise	President & CEO	Buy	4,000	$11.29	$45.2K	170,826
Feb 17, 2023	Spinks Mark Gregory	See Remarks	Sell	35,456	$17.18	$609.1K	38,313-48%
Mar 3, 2022	Goss John Howard JR	SVP & President, Sally Beauty	Sell	21,489	$17.76	$381.6K	20,179-52%
Dec 10, 2021	Mulder Susan R	Director	Sell	2,901	$21.00	$60.9K	0Exit
Dec 7, 2021	Mulder Susan R	Director	Sell	2,500	$21.00	$52.5K	2,901-46%
Nov 30, 2021	Mulder Susan R	Director	Sell	5,000	$20.14	$100.7K	5,401-48%
Nov 22, 2021	Mulder Susan R	Director	Sell	5,000	$21.01	$105.0K	10,401-32%
Aug 2, 2021	Brickman Christian A.	President & CEO	Buy	10,000	$18.92	$189.2K	471,136
May 12, 2021	Spinks Mark Gregory	President-Beauty Systems Group	Sell	15,324	$23.74	$363.7K	33,463-31%

SBH Insider Buying Activity

The following table shows recent insider purchases of Sally Beauty Holdings, Inc. (SBH) stock reported via SEC Form 4 filings.

Date	Insider	Role	Type	Shares	Avg Price	Value	Shares After
Sep 4, 2025	Rangel Max R.	Director	Buy	3,500	$14.07	$49.2K	0
Aug 13, 2025	Perelman Debra Golding	Director	Buy	2,300	$13.48	$31.0K	0
Aug 8, 2025	Paulonis Denise	President & CEO	Buy	4,500	$11.74	$52.8K	0
Aug 7, 2025	FERGUSON DIANA SUE	Director	Buy	2,500	$12.02	$30.0K	0
Dec 13, 2023	Paulonis Denise	President & CEO	Buy	4,000	$11.29	$45.2K	170,826
Aug 2, 2021	Brickman Christian A.	President & CEO	Buy	10,000	$18.92	$189.2K	471,136

SBH Insider Selling Activity

The following table shows recent insider sales of Sally Beauty Holdings, Inc. (SBH) stock reported via SEC Form 4 filings.

Date	Insider	Role	Type	Shares	Avg Price	Value	Shares After
Jun 9, 2026	Platz Marlo Michelle Cormier	officer: Former SVP & CFO	Sell	42,771	$12.70	$543.2K	138,145
Dec 11, 2025	McIntosh Kim	GVP, CONTROLLER & CAO	Sell	5,900	$15.71	$92.7K	0
Dec 1, 2025	Sherman Scott C	SVP, CLO and CHRO	Sell	15,000	$16.27	$244.1K	0
Nov 15, 2025	McIntosh Kim	GVP, CONTROLLER & CAO	Sell	6,272	$14.18	$88.9K	0
Nov 15, 2025	Paulonis Denise	President & CEO	Sell	153,547	$14.18	$2.18M	0
Nov 15, 2025	Platz Marlo Michelle Cormier	SVP & CFO	Sell	29,087	$14.18	$412.5K	0
Nov 15, 2025	Sherman Scott C	SVP, CLO and CHRO	Sell	17,984	$14.18	$255.0K	0
Nov 15, 2025	Spinks Mark Gregory	President Beauty Systems Group	Sell	24,657	$14.18	$349.6K	0
Nov 26, 2024	McIntosh Kim	GVP, CONTROLLER & CAO	Sell	4,300	$14.53	$62.5K	16,685
Nov 26, 2024	Sherman Scott C	See Remarks	Sell	13,500	$14.49	$195.6K	42,431
Feb 26, 2024	Sherman Scott C	See Remarks	Sell	10,000	$12.95	$129.5K	37,017
Feb 17, 2023	Spinks Mark Gregory	See Remarks	Sell	35,456	$17.18	$609.1K	38,313-48%
Mar 3, 2022	Goss John Howard JR	SVP & President, Sally Beauty	Sell	21,489	$17.76	$381.6K	20,179-52%
Dec 10, 2021	Mulder Susan R	Director	Sell	2,901	$21.00	$60.9K	0Exit
Dec 7, 2021	Mulder Susan R	Director	Sell	2,500	$21.00	$52.5K	2,901-46%
Nov 30, 2021	Mulder Susan R	Director	Sell	5,000	$20.14	$100.7K	5,401-48%
Nov 22, 2021	Mulder Susan R	Director	Sell	5,000	$21.01	$105.0K	10,401-32%
May 12, 2021	Spinks Mark Gregory	President-Beauty Systems Group	Sell	15,324	$23.74	$363.7K	33,463-31%