InsiderFlow

Primo Brands Corporation

$20.90+0.06 (+0.26%)

Prev Close

$20.85

Open

$20.99

High

$21.17

Low

$20.57

Volume

2.01M

Market Cap

$7.93B

P/E

130.62

Div Yield

0.02%

Over the past 12 months, insider activity at Primo Brands Corporation (PRMB) has been dominated by buying, with 7 insider purchases totaling $3.81M and 9 insider sales totaling $584.6K. The most recent insider transaction was by Hass David W. (Chief Financial Officer), who sold $52.4K worth of shares on Jan 23, 2026. Primo Brands Corporation operates in the Consumer Defensive sector, within the Beverages - Non-Alcoholic industry, with a market cap of $7.93B.

Buys (12M)

7

$3.81M

Sells (12M)

9

$584.6K

Net Activity

Net Buyer

$3.23M

Active Insiders

9

last 12 mo

PRMB Price Chart

PRMB Insider Trading Activity

DateInsiderRoleTypeSharesAvg PriceValueShares After
Jan 23, 2026Hass David W.Chief Financial OfficerSell2,719$19.26$52.4K0
Jan 3, 2026Ausher Jason RChief Accounting OfficerSell3,814$16.19$61.7K0
Jan 3, 2026Hass David W.Chief Financial OfficerSell18,052$16.19$292.3K0
Dec 10, 2025Ausher Jason RChief Accounting OfficerSell325$16.08$5.2K0
Dec 10, 2025Austin Robert PChief Operating OfficerSell2,032$16.08$32.7K0
Dec 10, 2025Hass David W.Chief Financial OfficerSell3,274$16.08$52.6K0
Dec 10, 2025Kim Hih SongChief Administrative OfficerSell1,615$16.08$26.0K0
Dec 7, 2025Ausher Jason RChief Accounting OfficerSell803$15.47$12.4K0
Dec 7, 2025Hass David W.Chief Financial OfficerSell3,185$15.47$49.3K0
Nov 13, 2025STANBROOK STEVEN PDirectorBuy54,540$16.43$895.9K0
Nov 11, 2025FOSS ERIC JExec. Chair and CEOBuy128,019$15.55$1.99M0
Nov 11, 2025Hass David W.Chief Financial OfficerBuy15,910$15.71$249.9K0
Nov 10, 2025Cramer Michael JohnDirectorBuy5,000$15.73$78.7K0
Aug 14, 2025Cramer Michael JohnDirectorBuy4,000$24.46$97.8K0
Aug 13, 2025Rietbroek RobbertChief Executive OfficerBuy8,285$24.12$199.8K0
Aug 12, 2025STANBROOK STEVEN PDirectorBuy12,400$24.04$298.1K0

PRMB Insider Buying Activity

The following table shows recent insider purchases of Primo Brands Corporation (PRMB) stock reported via SEC Form 4 filings.

DateInsiderRoleTypeSharesAvg PriceValueShares After
Nov 13, 2025STANBROOK STEVEN PDirectorBuy54,540$16.43$895.9K0
Nov 11, 2025FOSS ERIC JExec. Chair and CEOBuy128,019$15.55$1.99M0
Nov 11, 2025Hass David W.Chief Financial OfficerBuy15,910$15.71$249.9K0
Nov 10, 2025Cramer Michael JohnDirectorBuy5,000$15.73$78.7K0
Aug 14, 2025Cramer Michael JohnDirectorBuy4,000$24.46$97.8K0
Aug 13, 2025Rietbroek RobbertChief Executive OfficerBuy8,285$24.12$199.8K0
Aug 12, 2025STANBROOK STEVEN PDirectorBuy12,400$24.04$298.1K0

PRMB Insider Selling Activity

The following table shows recent insider sales of Primo Brands Corporation (PRMB) stock reported via SEC Form 4 filings.

DateInsiderRoleTypeSharesAvg PriceValueShares After
Jan 23, 2026Hass David W.Chief Financial OfficerSell2,719$19.26$52.4K0
Jan 3, 2026Ausher Jason RChief Accounting OfficerSell3,814$16.19$61.7K0
Jan 3, 2026Hass David W.Chief Financial OfficerSell18,052$16.19$292.3K0
Dec 10, 2025Ausher Jason RChief Accounting OfficerSell325$16.08$5.2K0
Dec 10, 2025Austin Robert PChief Operating OfficerSell2,032$16.08$32.7K0
Dec 10, 2025Hass David W.Chief Financial OfficerSell3,274$16.08$52.6K0
Dec 10, 2025Kim Hih SongChief Administrative OfficerSell1,615$16.08$26.0K0
Dec 7, 2025Ausher Jason RChief Accounting OfficerSell803$15.47$12.4K0
Dec 7, 2025Hass David W.Chief Financial OfficerSell3,185$15.47$49.3K0

PRMB Insiders

Hass David W.

Chief Financial Officer

Bought $249.9KSold $446.5K
6 tradesLast: Jan 23, 2026
Ausher Jason R

Chief Accounting Officer

Sold $79.4K
4 tradesLast: Jan 3, 2026
Austin Robert P

Chief Operating Officer

Sold $32.7K
1 tradesLast: Dec 11, 2025
Kim Hih Song

Chief Administrative Officer

Sold $26.0K
1 tradesLast: Dec 11, 2025
STANBROOK STEVEN P

Director

Bought $1.19M
2 tradesLast: Nov 13, 2025
FOSS ERIC J

Exec. Chair and CEO

Bought $1.99M
2 tradesLast: Nov 12, 2025
Cramer Michael John

Director

Bought $176.5K
2 tradesLast: Nov 10, 2025
Rietbroek Robbert

Chief Executive Officer

Bought $199.8K
1 tradesLast: Aug 13, 2025