PLNT

Planet Fitness, Inc.$64.41-2.16 (-3.24%)

Prev Close$66.57·MCap$5.70B·P/E25.55·Vol1.87M·Yield—

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Buys (12M)

$0.00

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Sells (12M)

$2.59M

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Net Activity

Net Seller

$2.59M

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Active Insiders

last 12 mo

Over the past 12 months, insider activity at Planet Fitness, Inc. (PLNT) has been exclusively selling, with 0 insider purchases totaling $0.00 and 4 insider sales totaling $2.59M. The most recent insider transaction was by Povinelli Brian (Chief Marketing Officer), who sold $15.2K worth of shares on Feb 10, 2026. Planet Fitness, Inc. operates in the Consumer Cyclical sector, within the Leisure industry, with a market cap of $5.70B.

PLNT Insider Trading Activity

Date	Insider	Role	Type	Shares	Avg Price	Value	Shares After
Feb 10, 2026	Povinelli Brian	Chief Marketing Officer	Sell	163	$93.01	$15.2K	0
Dec 4, 2025	Bode William	Chief Operating Officer	Sell	1,130	$109.40	$123.6K	0
Nov 4, 2025	Stasz Jay	Chief Financial Officer	Sell	258	$91.32	$23.6K	0
Jun 11, 2025	Keating Colleen	Chief Executive Officer	Sell	23,670	$102.40	$2.42M	0
Mar 12, 2025	DUNAWAY CAMBRIA W		Sell	3,000	$92.11	$276.3K	17,152
Dec 9, 2024	Bode William	Div. President, U.S. Franchise	Sell	4,641	$100.15	$464.8K	22,063
Nov 18, 2024	Fitzgerald Thomas J III	Chief Financial Officer	Sell	16,848	$94.89	$1.60M	27,683-38%
Nov 18, 2024	Simmons Jennifer	Div President, Corp Stores	Sell	11,453	$96.20	$1.10M	22,408-34%
Aug 16, 2024	Bode William	Div. President, U.S. Franchise	Sell	2,000	$79.02	$158.0K	27,504
Aug 8, 2024	O'Donnell Brian	SVP, Chief Accounting Officer	Sell	6,424	$77.39	$497.2K	6,778-49%
Dec 12, 2023	BENSON CRAIG R	Interim CEO	Buy	10,000	$68.15	$681.5K	35,000+40%
Dec 8, 2023	Rondeau Christopher		Sell	1,000,000	$66.55	$66.55M1.2% OS	0Exit
Jun 5, 2023	Rondeau Christopher	Chief Executive Officer	Buy	10,000	$64.99	$649.9K	36,305+38%
Apr 12, 2023	Simmons Jennifer	Div President, Corp Stores	Sell	15	$77.73	$1.2K	6,706
Mar 22, 2023	O'Donnell Brian	SVP, Chief Accounting Officer	Sell	61	$74.05	$4.5K	4,342
Mar 22, 2023	Simmons Jennifer	Div President, Corp Stores	Sell	86	$74.05	$6.4K	6,721
Mar 17, 2023	Simmons Jennifer	Div President, Corp Stores	Sell	62	$74.29	$4.6K	6,807
Apr 13, 2022	Bode William	Chief Operations Officer	Sell	44	$81.25	$3.6K	7,310
Apr 6, 2022	Bode William	Chief Operations Officer	Sell	116	$83.88	$9.7K	7,354
Nov 24, 2021	Tucker Jeremy	Chief Marketing Officer	Sell	111	$90.59	$10.1K	4,623
Nov 10, 2021	Rondeau Christopher	Chief Executive Officer	Sell	150,000	$96.07	$14.41M	0Exit
Aug 30, 2021	LIVELY DORVIN D	President	Sell	100,000	$80.31	$8.03M	54,671-65%
Aug 23, 2021	Fitzgerald Thomas J III	Chief Financial Officer	Buy	1,000	$69.29	$69.3K	8,194
Apr 14, 2021	O'Donnell Brian	VP, Chief Accounting Officer	Sell	77	$86.23	$6.6K	2,803
Apr 5, 2021	Bode William	Chief Operations Officer	Sell	446	$79.86	$35.6K	6,183
Apr 5, 2021	O'Donnell Brian	VP, Chief Accounting Officer	Sell	215	$79.86	$17.2K	2,880
Mar 11, 2021	LIVELY DORVIN D	President	Sell	100,000	$83.54	$8.35M	44,007-69%
Mar 10, 2021	O'Donnell Brian	VP, Chief Accounting Officer	Sell	87	$84.08	$7.3K	2,322

PLNT Insider Buying Activity

The following table shows recent insider purchases of Planet Fitness, Inc. (PLNT) stock reported via SEC Form 4 filings.

Date	Insider	Role	Type	Shares	Avg Price	Value	Shares After
Dec 12, 2023	BENSON CRAIG R	Interim CEO	Buy	10,000	$68.15	$681.5K	35,000+40%
Jun 5, 2023	Rondeau Christopher	Chief Executive Officer	Buy	10,000	$64.99	$649.9K	36,305+38%
Aug 23, 2021	Fitzgerald Thomas J III	Chief Financial Officer	Buy	1,000	$69.29	$69.3K	8,194

PLNT Insider Selling Activity

The following table shows recent insider sales of Planet Fitness, Inc. (PLNT) stock reported via SEC Form 4 filings.

Date	Insider	Role	Type	Shares	Avg Price	Value	Shares After
Feb 10, 2026	Povinelli Brian	Chief Marketing Officer	Sell	163	$93.01	$15.2K	0
Dec 4, 2025	Bode William	Chief Operating Officer	Sell	1,130	$109.40	$123.6K	0
Nov 4, 2025	Stasz Jay	Chief Financial Officer	Sell	258	$91.32	$23.6K	0
Jun 11, 2025	Keating Colleen	Chief Executive Officer	Sell	23,670	$102.40	$2.42M	0
Mar 12, 2025	DUNAWAY CAMBRIA W		Sell	3,000	$92.11	$276.3K	17,152
Dec 9, 2024	Bode William	Div. President, U.S. Franchise	Sell	4,641	$100.15	$464.8K	22,063
Nov 18, 2024	Fitzgerald Thomas J III	Chief Financial Officer	Sell	16,848	$94.89	$1.60M	27,683-38%
Nov 18, 2024	Simmons Jennifer	Div President, Corp Stores	Sell	11,453	$96.20	$1.10M	22,408-34%
Aug 16, 2024	Bode William	Div. President, U.S. Franchise	Sell	2,000	$79.02	$158.0K	27,504
Aug 8, 2024	O'Donnell Brian	SVP, Chief Accounting Officer	Sell	6,424	$77.39	$497.2K	6,778-49%
Dec 8, 2023	Rondeau Christopher		Sell	1,000,000	$66.55	$66.55M1.2% OS	0Exit
Apr 12, 2023	Simmons Jennifer	Div President, Corp Stores	Sell	15	$77.73	$1.2K	6,706
Mar 22, 2023	O'Donnell Brian	SVP, Chief Accounting Officer	Sell	61	$74.05	$4.5K	4,342
Mar 22, 2023	Simmons Jennifer	Div President, Corp Stores	Sell	86	$74.05	$6.4K	6,721
Mar 17, 2023	Simmons Jennifer	Div President, Corp Stores	Sell	62	$74.29	$4.6K	6,807
Apr 13, 2022	Bode William	Chief Operations Officer	Sell	44	$81.25	$3.6K	7,310
Apr 6, 2022	Bode William	Chief Operations Officer	Sell	116	$83.88	$9.7K	7,354
Nov 24, 2021	Tucker Jeremy	Chief Marketing Officer	Sell	111	$90.59	$10.1K	4,623
Nov 10, 2021	Rondeau Christopher	Chief Executive Officer	Sell	150,000	$96.07	$14.41M	0Exit
Aug 30, 2021	LIVELY DORVIN D	President	Sell	100,000	$80.31	$8.03M	54,671-65%
Apr 14, 2021	O'Donnell Brian	VP, Chief Accounting Officer	Sell	77	$86.23	$6.6K	2,803
Apr 5, 2021	Bode William	Chief Operations Officer	Sell	446	$79.86	$35.6K	6,183
Apr 5, 2021	O'Donnell Brian	VP, Chief Accounting Officer	Sell	215	$79.86	$17.2K	2,880
Mar 11, 2021	LIVELY DORVIN D	President	Sell	100,000	$83.54	$8.35M	44,007-69%
Mar 10, 2021	O'Donnell Brian	VP, Chief Accounting Officer	Sell	87	$84.08	$7.3K	2,322