PLNT
Planet Fitness, Inc.$53.58+0.00 (—)Prev Close$53.72·MCap$4.06B·P/E19.33·Vol—·Yield0.05%
▲
Buys (12M)
4
$1.09M
▼
Sells (12M)
4
$520.9K
◆
Net Activity
Net Buyer
$569.9K
●
Active Insiders
7
last 12 mo
Over the past 12 months, insider activity at Planet Fitness, Inc. (PLNT) has been dominated by buying, with 4 insider purchases totaling $1.09M and 4 insider sales totaling $520.9K. The most recent insider transaction was by Bode William (officer: Chief Operating Officer), who sold $358.5K worth of shares on Sep 16, 2026. Planet Fitness, Inc. operates in the Consumer Cyclical sector, within the Leisure industry, with a market cap of $4.06B.
PLNT Insider Trading Activity
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Sep 16, 2026 | Bode William | officer: Chief Operating Officer | Sell | 7,000 | $51.22 | $358.5K | 32,939 |
| Sep 16, 2026 | Tanco Christopher | director | Buy | 2,328 | $51.23 | $119.3K | 2,328 |
| Aug 11, 2026 | Spinelli Stephen JR | director | Buy | 10,000 | $49.28 | $492.8K | 45,516+28% |
| May 14, 2026 | Keating Colleen | director, officer: Chief Executive Officer | Buy | 5,000 | $49.54 | $247.7K | 141,511 |
| May 11, 2026 | RATHKE FRANCES G | director | Buy | 5,000 | $46.21 | $231.1K | 5,000 |
| Feb 10, 2026 | Povinelli Brian | Chief Marketing Officer | Sell | 163 | $93.01 | $15.2K | 0 |
| Dec 4, 2025 | Bode William | Chief Operating Officer | Sell | 1,130 | $109.40 | $123.6K | 0 |
| Nov 4, 2025 | Stasz Jay | Chief Financial Officer | Sell | 258 | $91.32 | $23.6K | 0 |
| Jun 11, 2025 | Keating Colleen | Chief Executive Officer | Sell | 23,670 | $102.40 | $2.42M | 0 |
| Mar 12, 2025 | DUNAWAY CAMBRIA W | Sell | 3,000 | $92.11 | $276.3K | 17,152 | |
| Dec 9, 2024 | Bode William | Div. President, U.S. Franchise | Sell | 4,641 | $100.15 | $464.8K | 22,063 |
| Nov 18, 2024 | Fitzgerald Thomas J III | Chief Financial Officer | Sell | 16,848 | $94.89 | $1.60M | 27,683-38% |
| Nov 18, 2024 | Simmons Jennifer | Div President, Corp Stores | Sell | 11,453 | $96.20 | $1.10M | 22,408-34% |
| Aug 16, 2024 | Bode William | Div. President, U.S. Franchise | Sell | 2,000 | $79.02 | $158.0K | 27,504 |
| Aug 8, 2024 | O'Donnell Brian | SVP, Chief Accounting Officer | Sell | 6,424 | $77.39 | $497.2K | 6,778-49% |
| Dec 12, 2023 | BENSON CRAIG R | Interim CEO | Buy | 10,000 | $68.15 | $681.5K | 35,000+40% |
| Dec 8, 2023 | Rondeau Christopher | Sell | 1,000,000 | $66.55 | $66.55M1.2% OS | 0Exit | |
| Jun 5, 2023 | Rondeau Christopher | Chief Executive Officer | Buy | 10,000 | $64.99 | $649.9K | 36,305+38% |
| Apr 12, 2023 | Simmons Jennifer | Div President, Corp Stores | Sell | 15 | $77.73 | $1.2K | 6,706 |
| Mar 22, 2023 | O'Donnell Brian | SVP, Chief Accounting Officer | Sell | 61 | $74.05 | $4.5K | 4,342 |
| Mar 22, 2023 | Simmons Jennifer | Div President, Corp Stores | Sell | 86 | $74.05 | $6.4K | 6,721 |
| Mar 17, 2023 | Simmons Jennifer | Div President, Corp Stores | Sell | 62 | $74.29 | $4.6K | 6,807 |
| Apr 13, 2022 | Bode William | Chief Operations Officer | Sell | 44 | $81.25 | $3.6K | 7,310 |
| Apr 6, 2022 | Bode William | Chief Operations Officer | Sell | 116 | $83.88 | $9.7K | 7,354 |
| Nov 24, 2021 | Tucker Jeremy | Chief Marketing Officer | Sell | 111 | $90.59 | $10.1K | 4,623 |
| Nov 10, 2021 | Rondeau Christopher | Chief Executive Officer | Sell | 150,000 | $96.07 | $14.41M | 0Exit |
| Aug 30, 2021 | LIVELY DORVIN D | President | Sell | 100,000 | $80.31 | $8.03M | 54,671-65% |
| Aug 23, 2021 | Fitzgerald Thomas J III | Chief Financial Officer | Buy | 1,000 | $69.29 | $69.3K | 8,194 |
| Apr 14, 2021 | O'Donnell Brian | VP, Chief Accounting Officer | Sell | 77 | $86.23 | $6.6K | 2,803 |
| Apr 5, 2021 | Bode William | Chief Operations Officer | Sell | 446 | $79.86 | $35.6K | 6,183 |
| Apr 5, 2021 | O'Donnell Brian | VP, Chief Accounting Officer | Sell | 215 | $79.86 | $17.2K | 2,880 |
| Mar 11, 2021 | LIVELY DORVIN D | President | Sell | 100,000 | $83.54 | $8.35M | 44,007-69% |
| Mar 10, 2021 | O'Donnell Brian | VP, Chief Accounting Officer | Sell | 87 | $84.08 | $7.3K | 2,322 |
PLNT Insider Buying Activity
The following table shows recent insider purchases of Planet Fitness, Inc. (PLNT) stock reported via SEC Form 4 filings.
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Sep 16, 2026 | Tanco Christopher | director | Buy | 2,328 | $51.23 | $119.3K | 2,328 |
| Aug 11, 2026 | Spinelli Stephen JR | director | Buy | 10,000 | $49.28 | $492.8K | 45,516+28% |
| May 14, 2026 | Keating Colleen | director, officer: Chief Executive Officer | Buy | 5,000 | $49.54 | $247.7K | 141,511 |
| May 11, 2026 | RATHKE FRANCES G | director | Buy | 5,000 | $46.21 | $231.1K | 5,000 |
| Dec 12, 2023 | BENSON CRAIG R | Interim CEO | Buy | 10,000 | $68.15 | $681.5K | 35,000+40% |
| Jun 5, 2023 | Rondeau Christopher | Chief Executive Officer | Buy | 10,000 | $64.99 | $649.9K | 36,305+38% |
| Aug 23, 2021 | Fitzgerald Thomas J III | Chief Financial Officer | Buy | 1,000 | $69.29 | $69.3K | 8,194 |
PLNT Insider Selling Activity
The following table shows recent insider sales of Planet Fitness, Inc. (PLNT) stock reported via SEC Form 4 filings.
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Sep 16, 2026 | Bode William | officer: Chief Operating Officer | Sell | 7,000 | $51.22 | $358.5K | 32,939 |
| Feb 10, 2026 | Povinelli Brian | Chief Marketing Officer | Sell | 163 | $93.01 | $15.2K | 0 |
| Dec 4, 2025 | Bode William | Chief Operating Officer | Sell | 1,130 | $109.40 | $123.6K | 0 |
| Nov 4, 2025 | Stasz Jay | Chief Financial Officer | Sell | 258 | $91.32 | $23.6K | 0 |
| Jun 11, 2025 | Keating Colleen | Chief Executive Officer | Sell | 23,670 | $102.40 | $2.42M | 0 |
| Mar 12, 2025 | DUNAWAY CAMBRIA W | Sell | 3,000 | $92.11 | $276.3K | 17,152 | |
| Dec 9, 2024 | Bode William | Div. President, U.S. Franchise | Sell | 4,641 | $100.15 | $464.8K | 22,063 |
| Nov 18, 2024 | Fitzgerald Thomas J III | Chief Financial Officer | Sell | 16,848 | $94.89 | $1.60M | 27,683-38% |
| Nov 18, 2024 | Simmons Jennifer | Div President, Corp Stores | Sell | 11,453 | $96.20 | $1.10M | 22,408-34% |
| Aug 16, 2024 | Bode William | Div. President, U.S. Franchise | Sell | 2,000 | $79.02 | $158.0K | 27,504 |
| Aug 8, 2024 | O'Donnell Brian | SVP, Chief Accounting Officer | Sell | 6,424 | $77.39 | $497.2K | 6,778-49% |
| Dec 8, 2023 | Rondeau Christopher | Sell | 1,000,000 | $66.55 | $66.55M1.2% OS | 0Exit | |
| Apr 12, 2023 | Simmons Jennifer | Div President, Corp Stores | Sell | 15 | $77.73 | $1.2K | 6,706 |
| Mar 22, 2023 | O'Donnell Brian | SVP, Chief Accounting Officer | Sell | 61 | $74.05 | $4.5K | 4,342 |
| Mar 22, 2023 | Simmons Jennifer | Div President, Corp Stores | Sell | 86 | $74.05 | $6.4K | 6,721 |
| Mar 17, 2023 | Simmons Jennifer | Div President, Corp Stores | Sell | 62 | $74.29 | $4.6K | 6,807 |
| Apr 13, 2022 | Bode William | Chief Operations Officer | Sell | 44 | $81.25 | $3.6K | 7,310 |
| Apr 6, 2022 | Bode William | Chief Operations Officer | Sell | 116 | $83.88 | $9.7K | 7,354 |
| Nov 24, 2021 | Tucker Jeremy | Chief Marketing Officer | Sell | 111 | $90.59 | $10.1K | 4,623 |
| Nov 10, 2021 | Rondeau Christopher | Chief Executive Officer | Sell | 150,000 | $96.07 | $14.41M | 0Exit |
| Aug 30, 2021 | LIVELY DORVIN D | President | Sell | 100,000 | $80.31 | $8.03M | 54,671-65% |
| Apr 14, 2021 | O'Donnell Brian | VP, Chief Accounting Officer | Sell | 77 | $86.23 | $6.6K | 2,803 |
| Apr 5, 2021 | Bode William | Chief Operations Officer | Sell | 446 | $79.86 | $35.6K | 6,183 |
| Apr 5, 2021 | O'Donnell Brian | VP, Chief Accounting Officer | Sell | 215 | $79.86 | $17.2K | 2,880 |
| Mar 11, 2021 | LIVELY DORVIN D | President | Sell | 100,000 | $83.54 | $8.35M | 44,007-69% |
| Mar 10, 2021 | O'Donnell Brian | VP, Chief Accounting Officer | Sell | 87 | $84.08 | $7.3K | 2,322 |
PLNT Insiders
Keating Colleen
director, officer: Chief Executive Officer
Bought $247.7KSold $2.42M
2 tradesLast: May 14, 2026
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