MAX
MediaAlpha, Inc.$14.61+0.00 (—)Prev Close$14.13·MCap$621.1M·P/E22.83·Vol—·Yield0.44%
▲
Buys (12M)
0
$0.00
▼
Sells (12M)
103
$31.87M
◆
Net Activity
Net Seller
$31.87M
●
Active Insiders
6
last 12 mo
Over the past 12 months, insider activity at MediaAlpha, Inc. (MAX) has been exclusively selling, with 0 insider purchases totaling $0.00 and 103 insider sales totaling $31.87M. The most recent insider transaction was by Nonko Eugene (director), who sold $354.7K worth of shares on Oct 28, 2026. MediaAlpha, Inc. operates in the Communication Services sector, within the Internet Content & Information industry, with a market cap of $621.1M.
MAX Insider Trading Activity
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Oct 28, 2026 | Nonko Eugene | director | Sell | 30,103 | $11.78 | $354.7K | 805,457 |
| Oct 21, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 12,000 | $11.39 | $136.6K | 239,303 |
| Oct 21, 2026 | Nonko Eugene | director | Sell | 27,639 | $11.57 | $319.9K | 827,276 |
| Oct 19, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $11.77 | $35.3K | 543,091 |
| Oct 14, 2026 | Nonko Eugene | director | Sell | 23,202 | $10.21 | $237.0K | 847,883 |
| Oct 9, 2026 | Yi Steven | director, officer: See Remarks | Sell | 26,033 | $10.11 | $263.3K | 2,315,740 |
| Sep 25, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $9.40 | $28.2K | 546,091 |
| Sep 23, 2026 | Nonko Eugene | director | Sell | 15,468 | $10.66 | $164.8K | 861,217 |
| Sep 16, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 13,000 | $11.49 | $149.4K | 251,303 |
| Sep 16, 2026 | Nonko Eugene | director | Sell | 28,871 | $11.58 | $334.5K | 882,430 |
| Sep 10, 2026 | Nonko Eugene | director | Sell | 27,639 | $11.59 | $320.2K | 904,754 |
| Sep 9, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $12.00 | $36.0K | 549,091 |
| Sep 2, 2026 | Yi Steven | director, officer: See Remarks | Sell | 48,000 | $12.38 | $594.4K | 2,339,740 |
| Sep 2, 2026 | Nonko Eugene | director | Sell | 31,335 | $12.42 | $389.1K | 927,583 |
| Aug 26, 2026 | Nonko Eugene | director | Sell | 33,419 | $12.81 | $428.2K | 951,344 |
| Aug 19, 2026 | Nonko Eugene | director | Sell | 34,461 | $12.97 | $446.8K | 975,959 |
| Aug 17, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 13,000 | $12.76 | $165.9K | 264,303 |
| Aug 17, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 12,000 | $13.55 | $162.6K | 541,985 |
| Aug 12, 2026 | Nonko Eugene | director | Sell | 34,461 | $13.19 | $454.6K | 1,000,574 |
| Aug 5, 2026 | Nonko Eugene | director | Sell | 32,377 | $12.42 | $402.2K | 1,024,335 |
| Aug 5, 2026 | Yi Steven | director, officer: See Remarks | Sell | 72,000 | $12.64 | $910.0K | 2,387,690 |
| Jul 29, 2026 | Nonko Eugene | director | Sell | 43,428 | $13.75 | $597.0K | 1,052,907 |
| Jul 22, 2026 | Nonko Eugene | director | Sell | 43,428 | $13.97 | $606.8K | 1,080,160 |
| Jul 17, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 13,000 | $14.38 | $186.9K | 556,985 |
| Jul 17, 2026 | Yi Steven | director, officer: See Remarks | Sell | 94,790 | $14.37 | $1.36M | 2,472,023 |
| Jul 15, 2026 | Nonko Eugene | director | Sell | 46,417 | $13.91 | $645.8K | 1,108,732 |
| Jul 15, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 13,000 | $14.19 | $184.5K | 267,528 |
| Jul 15, 2026 | Yi Steven | director, officer: See Remarks | Sell | 161,489 | $14.13 | $2.28M | 2,706,473 |
| Jul 8, 2026 | Yi Steven | director, officer: See Remarks | Sell | 43,721 | $14.05 | $614.2K | 2,742,436 |
| Jul 8, 2026 | Nonko Eugene | director | Sell | 76,307 | $13.89 | $1.06M | 1,137,304 |
| Jul 1, 2026 | Nonko Eugene | director | Sell | 34,461 | $12.41 | $427.8K | 1,179,493 |
| Jul 1, 2026 | Yi Steven | director, officer: See Remarks | Sell | 96,000 | $12.90 | $1.24M | 2,759,690 |
| Jun 26, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $11.16 | $33.5K | 566,985 |
| Jun 24, 2026 | Nonko Eugene | director | Sell | 23,202 | $10.25 | $237.9K | 1,200,605 |
| Jun 18, 2026 | Yi Steven | director, officer: See Remarks | Sell | 24,000 | $10.01 | $240.2K | 2,855,690 |
| Jun 18, 2026 | Nonko Eugene | director | Sell | 23,202 | $10.00 | $232.1K | 1,213,939 |
| Jun 15, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 13,000 | $9.47 | $123.1K | 280,528 |
| Jun 12, 2026 | Nonko Eugene | director | Sell | 23,202 | $10.00 | $232.0K | 1,227,273 |
| Jun 5, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $8.89 | $26.7K | 569,985 |
| May 19, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 12,000 | $8.05 | $96.6K | 572,985 |
| May 19, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 13,000 | $8.05 | $104.7K | 293,528 |
| May 19, 2026 | COYNE JEFFREY B | officer: GENERAL COUNSEL AND SECRETARY | Sell | 5,000 | $8.10 | $40.5K | 591,764 |
| May 6, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $9.04 | $108.5K | 2,887,690 |
| Apr 29, 2026 | Yi Steven | director, officer: See Remarks | Sell | 66,967 | $9.99 | $669.2K | 2,924,994 |
| Apr 29, 2026 | Nonko Eugene | director | Sell | 115,132 | $10.02 | $1.15M | 1,279,312 |
| Apr 22, 2026 | Nonko Eugene | director | Sell | 111,819 | $10.06 | $1.12M | 1,329,099 |
| Apr 22, 2026 | Yi Steven | director, officer: See Remarks | Sell | 48,590 | $10.05 | $488.2K | 2,978,704 |
| Apr 15, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 10,000 | $9.68 | $96.8K | 296,754 |
| Apr 15, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $9.41 | $112.9K | 3,015,247 |
| Apr 10, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $9.25 | $27.8K | 574,879 |
Showing 1–50 of 196
1 / 4
MAX Insider Buying Activity
The following table shows recent insider purchases of MediaAlpha, Inc. (MAX) stock reported via SEC Form 4 filings.
No insider buying activity found for MAX in the last 12 months.
MAX Insider Selling Activity
The following table shows recent insider sales of MediaAlpha, Inc. (MAX) stock reported via SEC Form 4 filings.
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Oct 28, 2026 | Nonko Eugene | director | Sell | 30,103 | $11.78 | $354.7K | 805,457 |
| Oct 21, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 12,000 | $11.39 | $136.6K | 239,303 |
| Oct 21, 2026 | Nonko Eugene | director | Sell | 27,639 | $11.57 | $319.9K | 827,276 |
| Oct 19, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $11.77 | $35.3K | 543,091 |
| Oct 14, 2026 | Nonko Eugene | director | Sell | 23,202 | $10.21 | $237.0K | 847,883 |
| Oct 9, 2026 | Yi Steven | director, officer: See Remarks | Sell | 26,033 | $10.11 | $263.3K | 2,315,740 |
| Sep 25, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $9.40 | $28.2K | 546,091 |
| Sep 23, 2026 | Nonko Eugene | director | Sell | 15,468 | $10.66 | $164.8K | 861,217 |
| Sep 16, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 13,000 | $11.49 | $149.4K | 251,303 |
| Sep 16, 2026 | Nonko Eugene | director | Sell | 28,871 | $11.58 | $334.5K | 882,430 |
| Sep 10, 2026 | Nonko Eugene | director | Sell | 27,639 | $11.59 | $320.2K | 904,754 |
| Sep 9, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $12.00 | $36.0K | 549,091 |
| Sep 2, 2026 | Yi Steven | director, officer: See Remarks | Sell | 48,000 | $12.38 | $594.4K | 2,339,740 |
| Sep 2, 2026 | Nonko Eugene | director | Sell | 31,335 | $12.42 | $389.1K | 927,583 |
| Aug 26, 2026 | Nonko Eugene | director | Sell | 33,419 | $12.81 | $428.2K | 951,344 |
| Aug 19, 2026 | Nonko Eugene | director | Sell | 34,461 | $12.97 | $446.8K | 975,959 |
| Aug 17, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 13,000 | $12.76 | $165.9K | 264,303 |
| Aug 17, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 12,000 | $13.55 | $162.6K | 541,985 |
| Aug 12, 2026 | Nonko Eugene | director | Sell | 34,461 | $13.19 | $454.6K | 1,000,574 |
| Aug 5, 2026 | Nonko Eugene | director | Sell | 32,377 | $12.42 | $402.2K | 1,024,335 |
| Aug 5, 2026 | Yi Steven | director, officer: See Remarks | Sell | 72,000 | $12.64 | $910.0K | 2,387,690 |
| Jul 29, 2026 | Nonko Eugene | director | Sell | 43,428 | $13.75 | $597.0K | 1,052,907 |
| Jul 22, 2026 | Nonko Eugene | director | Sell | 43,428 | $13.97 | $606.8K | 1,080,160 |
| Jul 17, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 13,000 | $14.38 | $186.9K | 556,985 |
| Jul 17, 2026 | Yi Steven | director, officer: See Remarks | Sell | 94,790 | $14.37 | $1.36M | 2,472,023 |
| Jul 15, 2026 | Nonko Eugene | director | Sell | 46,417 | $13.91 | $645.8K | 1,108,732 |
| Jul 15, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 13,000 | $14.19 | $184.5K | 267,528 |
| Jul 15, 2026 | Yi Steven | director, officer: See Remarks | Sell | 161,489 | $14.13 | $2.28M | 2,706,473 |
| Jul 8, 2026 | Yi Steven | director, officer: See Remarks | Sell | 43,721 | $14.05 | $614.2K | 2,742,436 |
| Jul 8, 2026 | Nonko Eugene | director | Sell | 76,307 | $13.89 | $1.06M | 1,137,304 |
| Jul 1, 2026 | Nonko Eugene | director | Sell | 34,461 | $12.41 | $427.8K | 1,179,493 |
| Jul 1, 2026 | Yi Steven | director, officer: See Remarks | Sell | 96,000 | $12.90 | $1.24M | 2,759,690 |
| Jun 26, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $11.16 | $33.5K | 566,985 |
| Jun 24, 2026 | Nonko Eugene | director | Sell | 23,202 | $10.25 | $237.9K | 1,200,605 |
| Jun 18, 2026 | Yi Steven | director, officer: See Remarks | Sell | 24,000 | $10.01 | $240.2K | 2,855,690 |
| Jun 18, 2026 | Nonko Eugene | director | Sell | 23,202 | $10.00 | $232.1K | 1,213,939 |
| Jun 15, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 13,000 | $9.47 | $123.1K | 280,528 |
| Jun 12, 2026 | Nonko Eugene | director | Sell | 23,202 | $10.00 | $232.0K | 1,227,273 |
| Jun 5, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $8.89 | $26.7K | 569,985 |
| May 19, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 12,000 | $8.05 | $96.6K | 572,985 |
| May 19, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 13,000 | $8.05 | $104.7K | 293,528 |
| May 19, 2026 | COYNE JEFFREY B | officer: GENERAL COUNSEL AND SECRETARY | Sell | 5,000 | $8.10 | $40.5K | 591,764 |
| May 6, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $9.04 | $108.5K | 2,887,690 |
| Apr 29, 2026 | Yi Steven | director, officer: See Remarks | Sell | 66,967 | $9.99 | $669.2K | 2,924,994 |
| Apr 29, 2026 | Nonko Eugene | director | Sell | 115,132 | $10.02 | $1.15M | 1,279,312 |
| Apr 22, 2026 | Nonko Eugene | director | Sell | 111,819 | $10.06 | $1.12M | 1,329,099 |
| Apr 22, 2026 | Yi Steven | director, officer: See Remarks | Sell | 48,590 | $10.05 | $488.2K | 2,978,704 |
| Apr 15, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 10,000 | $9.68 | $96.8K | 296,754 |
| Apr 15, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $9.41 | $112.9K | 3,015,247 |
| Apr 10, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $9.25 | $27.8K | 574,879 |