MAX
MediaAlpha, Inc.$13.41-0.40 (-2.90%)Prev Close$13.80·MCap$708.2M·P/E20.95·Vol1.29M·Yield0.44%
▲
Buys (12M)
1
$297.6K
▼
Sells (12M)
84
$25.89M
◆
Net Activity
Net Seller
$25.60M
●
Active Insiders
7
last 12 mo
Over the past 12 months, insider activity at MediaAlpha, Inc. (MAX) has been dominated by selling, with 1 insider purchase totaling $297.6K and 84 insider sales totaling $25.89M. The most recent insider transaction was by Nonko Eugene (director), who sold $597.0K worth of shares on Jul 29, 2026. MediaAlpha, Inc. operates in the Communication Services sector, within the Internet Content & Information industry, with a market cap of $708.2M.
MAX Insider Trading Activity
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Jul 29, 2026 | Nonko Eugene | director | Sell | 43,428 | $13.75 | $597.0K | 1,052,907 |
| Jul 22, 2026 | Nonko Eugene | director | Sell | 43,428 | $13.97 | $606.8K | 1,080,160 |
| Jul 17, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 13,000 | $14.38 | $186.9K | 556,985 |
| Jul 17, 2026 | Yi Steven | director, officer: See Remarks | Sell | 94,790 | $14.37 | $1.36M | 2,472,023 |
| Jul 15, 2026 | Nonko Eugene | director | Sell | 46,417 | $13.91 | $645.8K | 1,108,732 |
| Jul 15, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 13,000 | $14.19 | $184.5K | 267,528 |
| Jul 15, 2026 | Yi Steven | director, officer: See Remarks | Sell | 161,489 | $14.13 | $2.28M | 2,706,473 |
| Jul 8, 2026 | Yi Steven | director, officer: See Remarks | Sell | 43,721 | $14.05 | $614.2K | 2,742,436 |
| Jul 8, 2026 | Nonko Eugene | director | Sell | 76,307 | $13.89 | $1.06M | 1,137,304 |
| Jul 1, 2026 | Nonko Eugene | director | Sell | 34,461 | $12.41 | $427.8K | 1,179,493 |
| Jul 1, 2026 | Yi Steven | director, officer: See Remarks | Sell | 96,000 | $12.90 | $1.24M | 2,759,690 |
| Jun 26, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $11.16 | $33.5K | 566,985 |
| Jun 24, 2026 | Nonko Eugene | director | Sell | 23,202 | $10.25 | $237.9K | 1,200,605 |
| Jun 18, 2026 | Yi Steven | director, officer: See Remarks | Sell | 24,000 | $10.01 | $240.2K | 2,855,690 |
| Jun 18, 2026 | Nonko Eugene | director | Sell | 23,202 | $10.00 | $232.1K | 1,213,939 |
| Jun 15, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 13,000 | $9.47 | $123.1K | 280,528 |
| Jun 12, 2026 | Nonko Eugene | director | Sell | 23,202 | $10.00 | $232.0K | 1,227,273 |
| Jun 5, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $8.89 | $26.7K | 569,985 |
| May 19, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 12,000 | $8.05 | $96.6K | 572,985 |
| May 19, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 13,000 | $8.05 | $104.7K | 293,528 |
| May 19, 2026 | COYNE JEFFREY B | officer: GENERAL COUNSEL AND SECRETARY | Sell | 5,000 | $8.10 | $40.5K | 591,764 |
| May 6, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $9.04 | $108.5K | 2,887,690 |
| Apr 29, 2026 | Yi Steven | director, officer: See Remarks | Sell | 66,967 | $9.99 | $669.2K | 2,924,994 |
| Apr 29, 2026 | Nonko Eugene | director | Sell | 115,132 | $10.02 | $1.15M | 1,279,312 |
| Apr 22, 2026 | Nonko Eugene | director | Sell | 111,819 | $10.06 | $1.12M | 1,329,099 |
| Apr 22, 2026 | Yi Steven | director, officer: See Remarks | Sell | 48,590 | $10.05 | $488.2K | 2,978,704 |
| Apr 15, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 10,000 | $9.68 | $96.8K | 296,754 |
| Apr 15, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $9.41 | $112.9K | 3,015,247 |
| Apr 10, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $9.25 | $27.8K | 574,879 |
| Apr 8, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $9.53 | $114.3K | 3,027,247 |
| Apr 1, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $9.33 | $111.9K | 3,039,247 |
| Mar 27, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $9.44 | $28.3K | 577,879 |
| Mar 25, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $9.52 | $114.2K | 3,051,247 |
| Mar 18, 2026 | Yi Steven | director, officer: See Remarks | Sell | 4,000 | $9.59 | $38.4K | 3,055,247 |
| Mar 17, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 10,000 | $9.89 | $98.9K | 306,754 |
| Mar 17, 2026 | Nonko Eugene | director | Sell | 5,205 | $10.00 | $52.1K | 1,379,347 |
| Mar 17, 2026 | Yi Steven | director, officer: See Remarks | Sell | 9,227 | $9.94 | $91.7K | 3,064,474 |
| Mar 11, 2026 | Nonko Eugene | director | Sell | 4,107 | $10.00 | $41.1K | 1,379,805 |
| Mar 11, 2026 | Yi Steven | director, officer: See Remarks | Sell | 13,650 | $9.77 | $133.4K | 2,627,974 |
| Mar 6, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $10.34 | $31.0K | 393,979 |
| Feb 25, 2026 | Nonko Eugene | director | Sell | 25,097 | $10.00 | $251.0K | 1,454,522 |
| Feb 25, 2026 | Yi Steven | director, officer: See Remarks | Sell | 20,748 | $9.14 | $189.7K | 2,705,624 |
| Feb 19, 2026 | Yi Steven | director, officer: See Remarks | Sell | 8,000 | $7.25 | $58.0K | 2,717,624 |
| Feb 17, 2026 | COYNE JEFFREY B | officer: GENERAL COUNSEL AND SECRETARY | Sell | 5,000 | $7.30 | $36.5K | 436,783 |
| Feb 17, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 10,000 | $7.16 | $71.6K | 182,154 |
| Feb 17, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 12,000 | $7.31 | $87.7K | 381,662 |
| Feb 17, 2026 | Yi Steven | See Remarks | Sell | 12,000 | $7.26 | $87.2K | 0 |
| Feb 15, 2026 | Cramer Keith | Chief Revenue Officer | Sell | 10,000 | $7.16 | $71.6K | 0 |
| Feb 15, 2026 | Thompson Patrick Ryan | See Remarks | Sell | 12,130 | $7.17 | $87.0K | 0 |
| Feb 13, 2026 | COYNE JEFFREY B | GENERAL COUNSEL AND SECRETARY | Sell | 14,282 | $7.22 | $103.1K | 0 |
Showing 1–50 of 175
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MAX Insider Buying Activity
The following table shows recent insider purchases of MediaAlpha, Inc. (MAX) stock reported via SEC Form 4 filings.
No insider buying activity found for MAX in the last 12 months.
MAX Insider Selling Activity
The following table shows recent insider sales of MediaAlpha, Inc. (MAX) stock reported via SEC Form 4 filings.
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Jul 29, 2026 | Nonko Eugene | director | Sell | 43,428 | $13.75 | $597.0K | 1,052,907 |
| Jul 22, 2026 | Nonko Eugene | director | Sell | 43,428 | $13.97 | $606.8K | 1,080,160 |
| Jul 17, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 13,000 | $14.38 | $186.9K | 556,985 |
| Jul 17, 2026 | Yi Steven | director, officer: See Remarks | Sell | 94,790 | $14.37 | $1.36M | 2,472,023 |
| Jul 15, 2026 | Nonko Eugene | director | Sell | 46,417 | $13.91 | $645.8K | 1,108,732 |
| Jul 15, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 13,000 | $14.19 | $184.5K | 267,528 |
| Jul 15, 2026 | Yi Steven | director, officer: See Remarks | Sell | 161,489 | $14.13 | $2.28M | 2,706,473 |
| Jul 8, 2026 | Yi Steven | director, officer: See Remarks | Sell | 43,721 | $14.05 | $614.2K | 2,742,436 |
| Jul 8, 2026 | Nonko Eugene | director | Sell | 76,307 | $13.89 | $1.06M | 1,137,304 |
| Jul 1, 2026 | Nonko Eugene | director | Sell | 34,461 | $12.41 | $427.8K | 1,179,493 |
| Jul 1, 2026 | Yi Steven | director, officer: See Remarks | Sell | 96,000 | $12.90 | $1.24M | 2,759,690 |
| Jun 26, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $11.16 | $33.5K | 566,985 |
| Jun 24, 2026 | Nonko Eugene | director | Sell | 23,202 | $10.25 | $237.9K | 1,200,605 |
| Jun 18, 2026 | Yi Steven | director, officer: See Remarks | Sell | 24,000 | $10.01 | $240.2K | 2,855,690 |
| Jun 18, 2026 | Nonko Eugene | director | Sell | 23,202 | $10.00 | $232.1K | 1,213,939 |
| Jun 15, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 13,000 | $9.47 | $123.1K | 280,528 |
| Jun 12, 2026 | Nonko Eugene | director | Sell | 23,202 | $10.00 | $232.0K | 1,227,273 |
| Jun 5, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $8.89 | $26.7K | 569,985 |
| May 19, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 12,000 | $8.05 | $96.6K | 572,985 |
| May 19, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 13,000 | $8.05 | $104.7K | 293,528 |
| May 19, 2026 | COYNE JEFFREY B | officer: GENERAL COUNSEL AND SECRETARY | Sell | 5,000 | $8.10 | $40.5K | 591,764 |
| May 6, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $9.04 | $108.5K | 2,887,690 |
| Apr 29, 2026 | Yi Steven | director, officer: See Remarks | Sell | 66,967 | $9.99 | $669.2K | 2,924,994 |
| Apr 29, 2026 | Nonko Eugene | director | Sell | 115,132 | $10.02 | $1.15M | 1,279,312 |
| Apr 22, 2026 | Nonko Eugene | director | Sell | 111,819 | $10.06 | $1.12M | 1,329,099 |
| Apr 22, 2026 | Yi Steven | director, officer: See Remarks | Sell | 48,590 | $10.05 | $488.2K | 2,978,704 |
| Apr 15, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 10,000 | $9.68 | $96.8K | 296,754 |
| Apr 15, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $9.41 | $112.9K | 3,015,247 |
| Apr 10, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $9.25 | $27.8K | 574,879 |
| Apr 8, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $9.53 | $114.3K | 3,027,247 |
| Apr 1, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $9.33 | $111.9K | 3,039,247 |
| Mar 27, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $9.44 | $28.3K | 577,879 |
| Mar 25, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $9.52 | $114.2K | 3,051,247 |
| Mar 18, 2026 | Yi Steven | director, officer: See Remarks | Sell | 4,000 | $9.59 | $38.4K | 3,055,247 |
| Mar 17, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 10,000 | $9.89 | $98.9K | 306,754 |
| Mar 17, 2026 | Nonko Eugene | director | Sell | 5,205 | $10.00 | $52.1K | 1,379,347 |
| Mar 17, 2026 | Yi Steven | director, officer: See Remarks | Sell | 9,227 | $9.94 | $91.7K | 3,064,474 |
| Mar 11, 2026 | Nonko Eugene | director | Sell | 4,107 | $10.00 | $41.1K | 1,379,805 |
| Mar 11, 2026 | Yi Steven | director, officer: See Remarks | Sell | 13,650 | $9.77 | $133.4K | 2,627,974 |
| Mar 6, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $10.34 | $31.0K | 393,979 |
| Feb 25, 2026 | Nonko Eugene | director | Sell | 25,097 | $10.00 | $251.0K | 1,454,522 |
| Feb 25, 2026 | Yi Steven | director, officer: See Remarks | Sell | 20,748 | $9.14 | $189.7K | 2,705,624 |
| Feb 19, 2026 | Yi Steven | director, officer: See Remarks | Sell | 8,000 | $7.25 | $58.0K | 2,717,624 |
| Feb 17, 2026 | COYNE JEFFREY B | officer: GENERAL COUNSEL AND SECRETARY | Sell | 5,000 | $7.30 | $36.5K | 436,783 |
| Feb 17, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 10,000 | $7.16 | $71.6K | 182,154 |
| Feb 17, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 12,000 | $7.31 | $87.7K | 381,662 |
| Feb 17, 2026 | Yi Steven | See Remarks | Sell | 12,000 | $7.26 | $87.2K | 0 |
| Feb 15, 2026 | Cramer Keith | Chief Revenue Officer | Sell | 10,000 | $7.16 | $71.6K | 0 |
| Feb 15, 2026 | Thompson Patrick Ryan | See Remarks | Sell | 12,130 | $7.17 | $87.0K | 0 |
| Feb 13, 2026 | COYNE JEFFREY B | GENERAL COUNSEL AND SECRETARY | Sell | 14,282 | $7.22 | $103.1K | 0 |