MAX
MediaAlpha, Inc.$9.96+0.09 (+0.86%)Prev Close$9.87·MCap$529.6M·P/E25.01·Vol154.6K·Yield—
▲
Buys (12M)
1
$297.6K
▼
Sells (12M)
60
$13.39M
◆
Net Activity
Net Seller
$13.09M
●
Active Insiders
7
last 12 mo
Over the past 12 months, insider activity at MediaAlpha, Inc. (MAX) has been dominated by selling, with 1 insider purchase totaling $297.6K and 60 insider sales totaling $13.39M. The most recent insider transaction was by Nonko Eugene (director), who sold $1.12M worth of shares on Apr 22, 2026. MediaAlpha, Inc. operates in the Communication Services sector, within the Internet Content & Information industry, with a market cap of $529.6M.
MAX Insider Trading Activity
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Apr 22, 2026 | Nonko Eugene | director | Sell | 111,819 | $10.06 | $1.12M | 1,329,099 |
| Apr 22, 2026 | Yi Steven | director, officer: See Remarks | Sell | 48,590 | $10.05 | $488.2K | 2,978,704 |
| Apr 15, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 10,000 | $9.68 | $96.8K | 296,754 |
| Apr 15, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $9.41 | $112.9K | 3,015,247 |
| Apr 10, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $9.25 | $27.8K | 574,879 |
| Apr 8, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $9.53 | $114.3K | 3,027,247 |
| Apr 1, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $9.33 | $111.9K | 3,039,247 |
| Mar 27, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $9.44 | $28.3K | 577,879 |
| Mar 25, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $9.52 | $114.2K | 3,051,247 |
| Mar 18, 2026 | Yi Steven | director, officer: See Remarks | Sell | 4,000 | $9.59 | $38.4K | 3,055,247 |
| Mar 17, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 10,000 | $9.89 | $98.9K | 306,754 |
| Mar 17, 2026 | Nonko Eugene | director | Sell | 5,205 | $10.00 | $52.1K | 1,379,347 |
| Mar 17, 2026 | Yi Steven | director, officer: See Remarks | Sell | 9,227 | $9.94 | $91.7K | 3,064,474 |
| Mar 11, 2026 | Nonko Eugene | director | Sell | 4,107 | $10.00 | $41.1K | 1,379,805 |
| Mar 11, 2026 | Yi Steven | director, officer: See Remarks | Sell | 13,650 | $9.77 | $133.4K | 2,627,974 |
| Mar 6, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $10.34 | $31.0K | 393,979 |
| Feb 25, 2026 | Nonko Eugene | director | Sell | 25,097 | $10.00 | $251.0K | 1,454,522 |
| Feb 25, 2026 | Yi Steven | director, officer: See Remarks | Sell | 20,748 | $9.14 | $189.7K | 2,705,624 |
| Feb 19, 2026 | Yi Steven | director, officer: See Remarks | Sell | 8,000 | $7.25 | $58.0K | 2,717,624 |
| Feb 17, 2026 | COYNE JEFFREY B | officer: GENERAL COUNSEL AND SECRETARY | Sell | 5,000 | $7.30 | $36.5K | 436,783 |
| Feb 17, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 10,000 | $7.16 | $71.6K | 182,154 |
| Feb 17, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 12,000 | $7.31 | $87.7K | 381,662 |
| Feb 17, 2026 | Yi Steven | See Remarks | Sell | 12,000 | $7.26 | $87.2K | 0 |
| Feb 15, 2026 | Cramer Keith | Chief Revenue Officer | Sell | 10,000 | $7.16 | $71.6K | 0 |
| Feb 15, 2026 | Thompson Patrick Ryan | See Remarks | Sell | 12,130 | $7.17 | $87.0K | 0 |
| Feb 13, 2026 | COYNE JEFFREY B | GENERAL COUNSEL AND SECRETARY | Sell | 14,282 | $7.22 | $103.1K | 0 |
| Feb 13, 2026 | Yeh Kuanling Amy | Chief Technology Officer | Sell | 12,000 | $7.31 | $87.7K | 0 |
| Feb 11, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $8.48 | $101.7K | 2,711,330 |
| Feb 4, 2026 | Nonko Eugene | director | Sell | 24,200 | $10.21 | $247.0K | 1,475,720 |
| Feb 4, 2026 | Yi Steven | director, officer: See Remarks | Sell | 20,000 | $9.93 | $198.6K | 2,727,330 |
| Jan 28, 2026 | Nonko Eugene | director | Sell | 36,300 | $10.65 | $386.6K | 1,495,820 |
| Jan 28, 2026 | Yi Steven | director, officer: See Remarks | Sell | 24,000 | $10.66 | $255.8K | 2,751,330 |
| Jan 22, 2026 | Nonko Eugene | director | Sell | 36,300 | $11.14 | $404.5K | 1,515,920 |
| Jan 22, 2026 | Yi Steven | director, officer: See Remarks | Sell | 24,000 | $11.14 | $267.4K | 2,775,330 |
| Jan 16, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 10,000 | $11.37 | $113.7K | 177,169 |
| Jan 16, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $11.48 | $34.4K | 393,662 |
| Jan 14, 2026 | Nonko Eugene | director | Sell | 36,300 | $11.53 | $418.6K | 1,536,020 |
| Jan 14, 2026 | Yi Steven | director, officer: See Remarks | Sell | 24,000 | $11.52 | $276.6K | 2,799,330 |
| Jan 7, 2026 | Nonko Eugene | director | Sell | 36,300 | $11.84 | $429.8K | 1,556,120 |
| Jan 7, 2026 | Yi Steven | director, officer: See Remarks | Sell | 24,000 | $11.84 | $284.1K | 2,823,330 |
| Jan 2, 2026 | Yeh Kuanling Amy | Chief Technology Officer | Sell | 3,000 | $12.95 | $38.9K | 396,662 |
| Dec 31, 2025 | Nonko Eugene | Director | Sell | 36,300 | $12.79 | $464.3K | 1,576,220 |
| Dec 31, 2025 | Yi Steven | See Remarks | Sell | 24,000 | $12.79 | $307.0K | 2,847,330 |
| Dec 29, 2025 | Nonko Eugene | Director | Sell | 36,300 | $12.76 | $463.0K | 1,596,320 |
| Dec 29, 2025 | Yi Steven | See Remarks | Sell | 24,000 | $12.74 | $305.7K | 2,871,330 |
| Dec 17, 2025 | Cramer Keith | Chief Revenue Officer | Sell | 10,000 | $12.83 | $128.3K | 187,169 |
| Dec 17, 2025 | Nonko Eugene | Director | Sell | 36,300 | $12.79 | $464.3K | 1,616,420 |
| Dec 17, 2025 | Yi Steven | See Remarks | Sell | 24,000 | $12.79 | $307.0K | 2,895,330 |
| Dec 12, 2025 | COYNE JEFFREY B | GENERAL COUNSEL AND SECRETARY | Sell | 5,000 | $13.16 | $65.8K | 441,783 |
| Dec 12, 2025 | Yeh Kuanling Amy | Chief Technology Officer | Sell | 15,000 | $13.42 | $201.3K | 402,662 |
Showing 1–50 of 151
1 / 4
MAX Insider Buying Activity
The following table shows recent insider purchases of MediaAlpha, Inc. (MAX) stock reported via SEC Form 4 filings.
No insider buying activity found for MAX in the last 12 months.
MAX Insider Selling Activity
The following table shows recent insider sales of MediaAlpha, Inc. (MAX) stock reported via SEC Form 4 filings.
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Apr 22, 2026 | Nonko Eugene | director | Sell | 111,819 | $10.06 | $1.12M | 1,329,099 |
| Apr 22, 2026 | Yi Steven | director, officer: See Remarks | Sell | 48,590 | $10.05 | $488.2K | 2,978,704 |
| Apr 15, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 10,000 | $9.68 | $96.8K | 296,754 |
| Apr 15, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $9.41 | $112.9K | 3,015,247 |
| Apr 10, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $9.25 | $27.8K | 574,879 |
| Apr 8, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $9.53 | $114.3K | 3,027,247 |
| Apr 1, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $9.33 | $111.9K | 3,039,247 |
| Mar 27, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $9.44 | $28.3K | 577,879 |
| Mar 25, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $9.52 | $114.2K | 3,051,247 |
| Mar 18, 2026 | Yi Steven | director, officer: See Remarks | Sell | 4,000 | $9.59 | $38.4K | 3,055,247 |
| Mar 17, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 10,000 | $9.89 | $98.9K | 306,754 |
| Mar 17, 2026 | Nonko Eugene | director | Sell | 5,205 | $10.00 | $52.1K | 1,379,347 |
| Mar 17, 2026 | Yi Steven | director, officer: See Remarks | Sell | 9,227 | $9.94 | $91.7K | 3,064,474 |
| Mar 11, 2026 | Nonko Eugene | director | Sell | 4,107 | $10.00 | $41.1K | 1,379,805 |
| Mar 11, 2026 | Yi Steven | director, officer: See Remarks | Sell | 13,650 | $9.77 | $133.4K | 2,627,974 |
| Mar 6, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $10.34 | $31.0K | 393,979 |
| Feb 25, 2026 | Nonko Eugene | director | Sell | 25,097 | $10.00 | $251.0K | 1,454,522 |
| Feb 25, 2026 | Yi Steven | director, officer: See Remarks | Sell | 20,748 | $9.14 | $189.7K | 2,705,624 |
| Feb 19, 2026 | Yi Steven | director, officer: See Remarks | Sell | 8,000 | $7.25 | $58.0K | 2,717,624 |
| Feb 17, 2026 | COYNE JEFFREY B | officer: GENERAL COUNSEL AND SECRETARY | Sell | 5,000 | $7.30 | $36.5K | 436,783 |
| Feb 17, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 10,000 | $7.16 | $71.6K | 182,154 |
| Feb 17, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 12,000 | $7.31 | $87.7K | 381,662 |
| Feb 17, 2026 | Yi Steven | See Remarks | Sell | 12,000 | $7.26 | $87.2K | 0 |
| Feb 15, 2026 | Cramer Keith | Chief Revenue Officer | Sell | 10,000 | $7.16 | $71.6K | 0 |
| Feb 15, 2026 | Thompson Patrick Ryan | See Remarks | Sell | 12,130 | $7.17 | $87.0K | 0 |
| Feb 13, 2026 | COYNE JEFFREY B | GENERAL COUNSEL AND SECRETARY | Sell | 14,282 | $7.22 | $103.1K | 0 |
| Feb 13, 2026 | Yeh Kuanling Amy | Chief Technology Officer | Sell | 12,000 | $7.31 | $87.7K | 0 |
| Feb 11, 2026 | Yi Steven | director, officer: See Remarks | Sell | 12,000 | $8.48 | $101.7K | 2,711,330 |
| Feb 4, 2026 | Nonko Eugene | director | Sell | 24,200 | $10.21 | $247.0K | 1,475,720 |
| Feb 4, 2026 | Yi Steven | director, officer: See Remarks | Sell | 20,000 | $9.93 | $198.6K | 2,727,330 |
| Jan 28, 2026 | Nonko Eugene | director | Sell | 36,300 | $10.65 | $386.6K | 1,495,820 |
| Jan 28, 2026 | Yi Steven | director, officer: See Remarks | Sell | 24,000 | $10.66 | $255.8K | 2,751,330 |
| Jan 22, 2026 | Nonko Eugene | director | Sell | 36,300 | $11.14 | $404.5K | 1,515,920 |
| Jan 22, 2026 | Yi Steven | director, officer: See Remarks | Sell | 24,000 | $11.14 | $267.4K | 2,775,330 |
| Jan 16, 2026 | Cramer Keith | officer: Chief Revenue Officer | Sell | 10,000 | $11.37 | $113.7K | 177,169 |
| Jan 16, 2026 | Yeh Kuanling Amy | officer: Chief Technology Officer | Sell | 3,000 | $11.48 | $34.4K | 393,662 |
| Jan 14, 2026 | Nonko Eugene | director | Sell | 36,300 | $11.53 | $418.6K | 1,536,020 |
| Jan 14, 2026 | Yi Steven | director, officer: See Remarks | Sell | 24,000 | $11.52 | $276.6K | 2,799,330 |
| Jan 7, 2026 | Nonko Eugene | director | Sell | 36,300 | $11.84 | $429.8K | 1,556,120 |
| Jan 7, 2026 | Yi Steven | director, officer: See Remarks | Sell | 24,000 | $11.84 | $284.1K | 2,823,330 |
| Jan 2, 2026 | Yeh Kuanling Amy | Chief Technology Officer | Sell | 3,000 | $12.95 | $38.9K | 396,662 |
| Dec 31, 2025 | Nonko Eugene | Director | Sell | 36,300 | $12.79 | $464.3K | 1,576,220 |
| Dec 31, 2025 | Yi Steven | See Remarks | Sell | 24,000 | $12.79 | $307.0K | 2,847,330 |
| Dec 29, 2025 | Nonko Eugene | Director | Sell | 36,300 | $12.76 | $463.0K | 1,596,320 |
| Dec 29, 2025 | Yi Steven | See Remarks | Sell | 24,000 | $12.74 | $305.7K | 2,871,330 |
| Dec 17, 2025 | Cramer Keith | Chief Revenue Officer | Sell | 10,000 | $12.83 | $128.3K | 187,169 |
| Dec 17, 2025 | Nonko Eugene | Director | Sell | 36,300 | $12.79 | $464.3K | 1,616,420 |
| Dec 17, 2025 | Yi Steven | See Remarks | Sell | 24,000 | $12.79 | $307.0K | 2,895,330 |
| Dec 12, 2025 | COYNE JEFFREY B | GENERAL COUNSEL AND SECRETARY | Sell | 5,000 | $13.16 | $65.8K | 441,783 |
| Dec 12, 2025 | Yeh Kuanling Amy | Chief Technology Officer | Sell | 15,000 | $13.42 | $201.3K | 402,662 |
MAX Insiders
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