InsiderFlow

Harley-Davidson, Inc.

$17.84-0.13 (-0.72%)

Prev Close

$17.97

Open

$17.84

High

$18.00

Low

$17.54

Volume

2.23M

Market Cap

$2.27B

P/E

6.37

Div Yield

0.04%

Over the past 12 months, insider activity at Harley-Davidson, Inc. (HOG) has been mixed between buying and selling, with 3 insider purchases totaling $412.0K and 5 insider sales totaling $214.1K. The most recent insider transaction was by Flees Lori Ann (director), who purchased $75.5K worth of shares on Mar 9, 2026. Harley-Davidson, Inc. operates in the Consumer Cyclical sector, within the Auto - Recreational Vehicles industry, with a market cap of $2.27B.

Buys (12M)

3

$412.0K

Sells (12M)

5

$214.1K

Net Activity

Net Buyer

$197.9K

Active Insiders

8

last 12 mo

HOG Price Chart

HOG Insider Trading Activity

DateInsiderRoleTypeSharesAvg PriceValueShares After
Mar 9, 2026Flees Lori AnndirectorBuy4,000$18.89$75.5K11,208
Mar 9, 2026Starrs Artiedirector, officer: President & CEOBuy15,000$19.10$286.5K15,000
Mar 2, 2026Masood RafehdirectorBuy2,775$18.00$50.0K7,480
Feb 26, 2026FARLEY JR JAMES DdirectorSell6,454$18.71$120.8K16,205.4
Feb 17, 2026Koval GlenSVP Motorcycle DevelopmentSell742$20.42$15.2K0
Feb 17, 2026Krause Paul JChief Legal OfficerSell1,766$20.42$36.1K0
Feb 17, 2026Root Jonathan RCFO and CCOSell821$20.42$16.8K0
Feb 17, 2026Termaat ToriChief Human Resources OfficerSell1,239$20.42$25.3K0

HOG Insider Buying Activity

The following table shows recent insider purchases of Harley-Davidson, Inc. (HOG) stock reported via SEC Form 4 filings.

DateInsiderRoleTypeSharesAvg PriceValueShares After
Mar 9, 2026Flees Lori AnndirectorBuy4,000$18.89$75.5K11,208
Mar 9, 2026Starrs Artiedirector, officer: President & CEOBuy15,000$19.10$286.5K15,000
Mar 2, 2026Masood RafehdirectorBuy2,775$18.00$50.0K7,480

HOG Insider Selling Activity

The following table shows recent insider sales of Harley-Davidson, Inc. (HOG) stock reported via SEC Form 4 filings.

DateInsiderRoleTypeSharesAvg PriceValueShares After
Feb 26, 2026FARLEY JR JAMES DdirectorSell6,454$18.71$120.8K16,205.4
Feb 17, 2026Koval GlenSVP Motorcycle DevelopmentSell742$20.42$15.2K0
Feb 17, 2026Krause Paul JChief Legal OfficerSell1,766$20.42$36.1K0
Feb 17, 2026Root Jonathan RCFO and CCOSell821$20.42$16.8K0
Feb 17, 2026Termaat ToriChief Human Resources OfficerSell1,239$20.42$25.3K0

HOG Insiders

Flees Lori Ann

director

Bought $75.5K
1 tradesLast: Mar 9, 2026
Starrs Artie

director, officer: President & CEO

Bought $286.5K
1 tradesLast: Mar 9, 2026
Masood Rafeh

director

Bought $50.0K
1 tradesLast: Feb 27, 2026
FARLEY JR JAMES D

director

Sold $120.8K
1 tradesLast: Feb 25, 2026
Koval Glen

SVP Motorcycle Development

Sold $15.2K
1 tradesLast: Feb 17, 2026
Krause Paul J

Chief Legal Officer

Sold $36.1K
1 tradesLast: Feb 17, 2026
Root Jonathan R

CFO and CCO

Sold $16.8K
1 tradesLast: Feb 17, 2026
Termaat Tori

Chief Human Resources Officer

Sold $25.3K
1 tradesLast: Feb 17, 2026