DRCT
Direct Digital Holdings, Inc.$2.14+0.31 (+16.94%)Prev Close$1.83·MCap$1.4M·P/E—·Vol284.1K·Yield—
▲
Buys (12M)
0
$0.00
▼
Sells (12M)
7
$118.2K
◆
Net Activity
Net Seller
$118.2K
●
Active Insiders
5
last 12 mo
Over the past 12 months, insider activity at Direct Digital Holdings, Inc. (DRCT) has been exclusively selling, with 0 insider purchases totaling $0.00 and 7 insider sales totaling $118.2K. The most recent insider transaction was by Walker Mark D (director, officer: Chairman and CEO), who sold $4.3K worth of shares on Sep 3, 2026. Direct Digital Holdings, Inc. operates in the Communication Services sector, within the Advertising Agencies industry, with a market cap of $1.4M.
DRCT Insider Trading Activity
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Sep 3, 2026 | Walker Mark D | director, officer: Chairman and CEO | Sell | 2,136 | $2.02 | $4.3K | 8,364 |
| Jun 29, 2026 | Cohen Richard | director | Sell | 101 | $2.95 | $297.71 | 501 |
| Jun 29, 2026 | Locke Mistelle | director | Sell | 132 | $3.78 | $499.52 | 369-26% |
| Jun 29, 2026 | Leatherberry Antoinette Renee | director | Sell | 90 | $2.95 | $265.25 | 531 |
| Jun 29, 2026 | Walker Mark D | director, officer: Chairman and CEO | Sell | 1,363 | $2.80 | $3.8K0.9% OS | 0Exit |
| Nov 13, 2025 | SMITH W KEITH | President | Sell | 171,242 | $0.28 | $47.4K29.7% OS | 0 |
| Nov 13, 2025 | Walker Mark D | Chairman and CEO | Sell | 272,500 | $0.23 | $61.6K47.3% OS | 0 |
| Aug 15, 2025 | Walker Mark D | Chairman and CEO | Sell | 69,682 | $0.40 | $27.6K12.1% OS | 0 |
| Jul 24, 2025 | SMITH W KEITH | President | Sell | 32,750 | $0.53 | $17.4K5.7% OS | 0 |
| Jul 21, 2025 | SMITH W KEITH | President | Sell | 44,242 | $0.51 | $22.7K7.7% OS | 0 |
| Jul 21, 2025 | Walker Mark D | Chairman and CEO | Sell | 37,772 | $0.51 | $19.4K6.6% OS | 0 |
| Jul 16, 2025 | SMITH W KEITH | President | Sell | 51,132 | $0.52 | $26.5K8.9% OS | 0 |
| Jul 16, 2025 | Walker Mark D | Chairman and CEO | Sell | 50,695 | $0.52 | $26.3K8.8% OS | 0 |
| Jul 14, 2025 | SMITH W KEITH | President | Sell | 28,576 | $0.55 | $15.6K5.0% OS | 0 |
| Jul 14, 2025 | Walker Mark D | Chairman and CEO | Sell | 29,220 | $0.55 | $16.0K5.1% OS | 0 |
| Jun 12, 2025 | Cohen Richard | Director | Sell | 3,414 | $0.53 | $1.8K0.6% OS | 0 |
| Jun 12, 2025 | Leatherberry Antoinette Renee | Director | Sell | 2,028 | $0.53 | $1.1K | 0 |
| Jun 12, 2025 | Locke Mistelle | Director | Sell | 3,432 | $0.52 | $1.8K0.6% OS | 0 |
| Jun 11, 2025 | Walker Mark D | Chairman and CEO | Sell | 28,323 | $0.53 | $14.9K4.9% OS | 0 |
| Jun 10, 2025 | Cohen Richard | Director | Sell | 6,856 | $0.54 | $3.7K1.2% OS | 0 |
| Jun 10, 2025 | Leatherberry Antoinette Renee | Director | Sell | 4,009 | $0.55 | $2.2K0.7% OS | 0 |
| Jun 10, 2025 | Pillai Anu | Chief Technology Officer | Sell | 2,152 | $0.56 | $1.2K | 0 |
| Jun 10, 2025 | Walker Mark D | Chairman and CEO | Sell | 4,944 | $0.56 | $2.8K0.9% OS | 0 |
| Apr 17, 2025 | Walker Mark D | Chairman and CEO | Sell | 8,700 | $0.54 | $4.7K1.5% OS | 0 |
| Mar 20, 2025 | Lowrey Maria Vilchez | Chief Growth Officer | Sell | 625 | $0.79 | $493.75 | 0 |
| Mar 20, 2025 | Pillai Anu | Chief Technology Officer | Sell | 729 | $0.79 | $575.91 | 0 |
| Mar 20, 2025 | SMITH W KEITH | President | Sell | 75,168 | $0.78 | $58.3K13.0% OS | 0 |
| Mar 20, 2025 | Walker Mark D | Chairman and CEO | Sell | 64,485 | $0.77 | $49.8K11.2% OS | 0 |
| Mar 17, 2025 | SMITH W KEITH | President | Sell | 23,953 | $0.77 | $18.6K4.2% OS | 0 |
| Mar 17, 2025 | Walker Mark D | Chairman and CEO | Sell | 26,869 | $0.77 | $20.7K4.7% OS | 0 |
| Mar 12, 2025 | SMITH W KEITH | President | Sell | 34,558 | $0.80 | $27.7K6.0% OS | 0 |
| Mar 12, 2025 | Walker Mark D | Chairman and CEO | Sell | 34,634 | $0.80 | $27.7K6.0% OS | 0 |
| Mar 11, 2025 | Walker Mark D | Chairman and CEO | Sell | 11,302 | $0.92 | $10.4K2.0% OS | 0 |
| Jan 28, 2025 | Locke Mistelle | Director | Sell | 1,773 | $1.30 | $2.3K | 35,674 |
| Dec 19, 2024 | Cohen Richard | Director | Sell | 7,057 | $0.85 | $6.0K1.2% OS | 55,905 |
| Dec 19, 2024 | Leatherberry Antoinette Renee | Director | Sell | 7,038 | $0.85 | $6.0K1.2% OS | 55,812 |
| Dec 19, 2024 | Locke Mistelle | Director | Sell | 7,048 | $0.85 | $6.0K1.2% OS | 30,201 |
| Dec 17, 2024 | Walker Mark D | Chairman and CEO | Sell | 30,900 | $0.72 | $22.3K5.4% OS | 145,407 |
| Dec 12, 2024 | Walker Mark D | Chairman and CEO | Sell | 31,800 | $0.89 | $28.4K5.5% OS | 190,000 |
| Dec 5, 2024 | Walker Mark D | Chairman and CEO | Sell | 20,167 | $0.99 | $20.1K3.5% OS | 16,763-55% |
| Dec 2, 2024 | Walker Mark D | Chairman and CEO | Sell | 24,147 | $1.22 | $29.4K4.2% OS | 36,314-40% |
| Nov 26, 2024 | Walker Mark D | Chairman and CEO | Sell | 17,336 | $1.31 | $22.8K3.0% OS | 56,650 |
| Nov 21, 2024 | Walker Mark D | Chairman and CEO | Sell | 5,000 | $1.50 | $7.5K0.9% OS | 61,650 |
| Nov 19, 2024 | SMITH W KEITH | President | Sell | 313 | $1.80 | $563.40 | 76,978 |
| Nov 19, 2024 | Walker Mark D | Chairman and CEO | Sell | 10,641 | $1.73 | $18.4K1.8% OS | 70,051 |
| Jun 14, 2024 | Cohen Richard | Director | Sell | 2,778 | $5.31 | $14.8K | 39,294 |
| Jun 14, 2024 | Leatherberry Antoinette Renee | Director | Sell | 2,890 | $5.10 | $14.8K0.5% OS | 39,182 |
| Jun 14, 2024 | Locke Mistelle | Director | Sell | 1,098 | $5.22 | $5.7K | 12,634 |
| Dec 13, 2023 | SMITH W KEITH | President | Sell | 119,278 | $10.81 | $1.29M20.7% OS | 172,070-41% |
| Aug 30, 2022 | SMITH W KEITH | President | Sell | 60,000 | $3.13 | $187.8K10.4% OS | 40,000-60% |
DRCT Insider Buying Activity
The following table shows recent insider purchases of Direct Digital Holdings, Inc. (DRCT) stock reported via SEC Form 4 filings.
No insider buying activity found for DRCT in the last 12 months.
DRCT Insider Selling Activity
The following table shows recent insider sales of Direct Digital Holdings, Inc. (DRCT) stock reported via SEC Form 4 filings.
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Sep 3, 2026 | Walker Mark D | director, officer: Chairman and CEO | Sell | 2,136 | $2.02 | $4.3K | 8,364 |
| Jun 29, 2026 | Cohen Richard | director | Sell | 101 | $2.95 | $297.71 | 501 |
| Jun 29, 2026 | Locke Mistelle | director | Sell | 132 | $3.78 | $499.52 | 369-26% |
| Jun 29, 2026 | Leatherberry Antoinette Renee | director | Sell | 90 | $2.95 | $265.25 | 531 |
| Jun 29, 2026 | Walker Mark D | director, officer: Chairman and CEO | Sell | 1,363 | $2.80 | $3.8K0.9% OS | 0Exit |
| Nov 13, 2025 | SMITH W KEITH | President | Sell | 171,242 | $0.28 | $47.4K29.7% OS | 0 |
| Nov 13, 2025 | Walker Mark D | Chairman and CEO | Sell | 272,500 | $0.23 | $61.6K47.3% OS | 0 |
| Aug 15, 2025 | Walker Mark D | Chairman and CEO | Sell | 69,682 | $0.40 | $27.6K12.1% OS | 0 |
| Jul 24, 2025 | SMITH W KEITH | President | Sell | 32,750 | $0.53 | $17.4K5.7% OS | 0 |
| Jul 21, 2025 | SMITH W KEITH | President | Sell | 44,242 | $0.51 | $22.7K7.7% OS | 0 |
| Jul 21, 2025 | Walker Mark D | Chairman and CEO | Sell | 37,772 | $0.51 | $19.4K6.6% OS | 0 |
| Jul 16, 2025 | SMITH W KEITH | President | Sell | 51,132 | $0.52 | $26.5K8.9% OS | 0 |
| Jul 16, 2025 | Walker Mark D | Chairman and CEO | Sell | 50,695 | $0.52 | $26.3K8.8% OS | 0 |
| Jul 14, 2025 | SMITH W KEITH | President | Sell | 28,576 | $0.55 | $15.6K5.0% OS | 0 |
| Jul 14, 2025 | Walker Mark D | Chairman and CEO | Sell | 29,220 | $0.55 | $16.0K5.1% OS | 0 |
| Jun 12, 2025 | Cohen Richard | Director | Sell | 3,414 | $0.53 | $1.8K0.6% OS | 0 |
| Jun 12, 2025 | Leatherberry Antoinette Renee | Director | Sell | 2,028 | $0.53 | $1.1K | 0 |
| Jun 12, 2025 | Locke Mistelle | Director | Sell | 3,432 | $0.52 | $1.8K0.6% OS | 0 |
| Jun 11, 2025 | Walker Mark D | Chairman and CEO | Sell | 28,323 | $0.53 | $14.9K4.9% OS | 0 |
| Jun 10, 2025 | Cohen Richard | Director | Sell | 6,856 | $0.54 | $3.7K1.2% OS | 0 |
| Jun 10, 2025 | Leatherberry Antoinette Renee | Director | Sell | 4,009 | $0.55 | $2.2K0.7% OS | 0 |
| Jun 10, 2025 | Pillai Anu | Chief Technology Officer | Sell | 2,152 | $0.56 | $1.2K | 0 |
| Jun 10, 2025 | Walker Mark D | Chairman and CEO | Sell | 4,944 | $0.56 | $2.8K0.9% OS | 0 |
| Apr 17, 2025 | Walker Mark D | Chairman and CEO | Sell | 8,700 | $0.54 | $4.7K1.5% OS | 0 |
| Mar 20, 2025 | Lowrey Maria Vilchez | Chief Growth Officer | Sell | 625 | $0.79 | $493.75 | 0 |
| Mar 20, 2025 | Pillai Anu | Chief Technology Officer | Sell | 729 | $0.79 | $575.91 | 0 |
| Mar 20, 2025 | SMITH W KEITH | President | Sell | 75,168 | $0.78 | $58.3K13.0% OS | 0 |
| Mar 20, 2025 | Walker Mark D | Chairman and CEO | Sell | 64,485 | $0.77 | $49.8K11.2% OS | 0 |
| Mar 17, 2025 | SMITH W KEITH | President | Sell | 23,953 | $0.77 | $18.6K4.2% OS | 0 |
| Mar 17, 2025 | Walker Mark D | Chairman and CEO | Sell | 26,869 | $0.77 | $20.7K4.7% OS | 0 |
| Mar 12, 2025 | SMITH W KEITH | President | Sell | 34,558 | $0.80 | $27.7K6.0% OS | 0 |
| Mar 12, 2025 | Walker Mark D | Chairman and CEO | Sell | 34,634 | $0.80 | $27.7K6.0% OS | 0 |
| Mar 11, 2025 | Walker Mark D | Chairman and CEO | Sell | 11,302 | $0.92 | $10.4K2.0% OS | 0 |
| Jan 28, 2025 | Locke Mistelle | Director | Sell | 1,773 | $1.30 | $2.3K | 35,674 |
| Dec 19, 2024 | Cohen Richard | Director | Sell | 7,057 | $0.85 | $6.0K1.2% OS | 55,905 |
| Dec 19, 2024 | Leatherberry Antoinette Renee | Director | Sell | 7,038 | $0.85 | $6.0K1.2% OS | 55,812 |
| Dec 19, 2024 | Locke Mistelle | Director | Sell | 7,048 | $0.85 | $6.0K1.2% OS | 30,201 |
| Dec 17, 2024 | Walker Mark D | Chairman and CEO | Sell | 30,900 | $0.72 | $22.3K5.4% OS | 145,407 |
| Dec 12, 2024 | Walker Mark D | Chairman and CEO | Sell | 31,800 | $0.89 | $28.4K5.5% OS | 190,000 |
| Dec 5, 2024 | Walker Mark D | Chairman and CEO | Sell | 20,167 | $0.99 | $20.1K3.5% OS | 16,763-55% |
| Dec 2, 2024 | Walker Mark D | Chairman and CEO | Sell | 24,147 | $1.22 | $29.4K4.2% OS | 36,314-40% |
| Nov 26, 2024 | Walker Mark D | Chairman and CEO | Sell | 17,336 | $1.31 | $22.8K3.0% OS | 56,650 |
| Nov 21, 2024 | Walker Mark D | Chairman and CEO | Sell | 5,000 | $1.50 | $7.5K0.9% OS | 61,650 |
| Nov 19, 2024 | SMITH W KEITH | President | Sell | 313 | $1.80 | $563.40 | 76,978 |
| Nov 19, 2024 | Walker Mark D | Chairman and CEO | Sell | 10,641 | $1.73 | $18.4K1.8% OS | 70,051 |
| Jun 14, 2024 | Cohen Richard | Director | Sell | 2,778 | $5.31 | $14.8K | 39,294 |
| Jun 14, 2024 | Leatherberry Antoinette Renee | Director | Sell | 2,890 | $5.10 | $14.8K0.5% OS | 39,182 |
| Jun 14, 2024 | Locke Mistelle | Director | Sell | 1,098 | $5.22 | $5.7K | 12,634 |
| Dec 13, 2023 | SMITH W KEITH | President | Sell | 119,278 | $10.81 | $1.29M20.7% OS | 172,070-41% |
| Aug 30, 2022 | SMITH W KEITH | President | Sell | 60,000 | $3.13 | $187.8K10.4% OS | 40,000-60% |
DRCT Insiders
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