BFH
Bread Financial Holdings, Inc.$86.37-1.63 (-1.85%)Prev Close$88.00·MCap$3.57B·P/E7.14·Vol125.0K·Yield0.01%
▲
Buys (12M)
1
$63.5K
▼
Sells (12M)
4
$1.30M
◆
Net Activity
Net Seller
$1.23M
●
Active Insiders
5
last 12 mo
Over the past 12 months, insider activity at Bread Financial Holdings, Inc. (BFH) has been dominated by selling, with 1 insider purchase totaling $63.5K and 4 insider sales totaling $1.30M. The most recent insider transaction was by BALLOU ROGER H (director), who sold $874.9K worth of shares on Apr 27, 2026. Bread Financial Holdings, Inc. operates in the Financial Services sector, within the Financial - Credit Services industry, with a market cap of $3.57B.
BFH Insider Trading Activity
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Apr 27, 2026 | BALLOU ROGER H | director | Sell | 9,687 | $90.32 | $874.9K | 30,079 |
| Dec 11, 2025 | Andretta Ralph J | President and CEO | Sell | 4,116 | $73.62 | $303.0K | 0 |
| Dec 11, 2025 | Greer Valerie E | EVP, Chief Commercial Officer | Sell | 1,256 | $73.62 | $92.5K | 0 |
| Dec 11, 2025 | Motes Joseph L III | EVP, CAO, Gen Counsel & Secy | Sell | 346 | $73.62 | $25.5K | 0 |
| Jul 30, 2025 | Fawcett John J. | Director | Buy | 1,027 | $61.79 | $63.5K | 0 |
| Feb 18, 2025 | Andretta Ralph J | President and CEO | Sell | 44,789 | $62.10 | $2.78M | 0 |
| Feb 18, 2025 | Beberman Perry S | EVP, Chief Financial Officer | Sell | 17,245 | $62.10 | $1.07M | 0 |
| Feb 18, 2025 | Campbell Jonathan Bryan | SVP, Chief Accounting Officer | Sell | 3,932 | $62.10 | $244.2K | 0 |
| Feb 18, 2025 | Driscoll Allegra S | EVP, Chief Technology Officer | Sell | 2,787 | $62.10 | $173.1K | 0 |
| Feb 18, 2025 | Greer Valerie E | EVP, Chief Commercial Officer | Sell | 14,930 | $62.10 | $927.2K | 0 |
| Feb 18, 2025 | McConnaughey Tammy M | EVP, Operations & Credit Risk | Sell | 12,502 | $62.10 | $776.4K | 0 |
| Feb 18, 2025 | Motes Joseph L III | EVP, CAO, Gen Counsel & Secy | Sell | 11,936 | $62.10 | $741.2K | 0 |
| Jan 8, 2025 | Motes Joseph L III | EVP, CAO, Gen Counsel & Secy | Sell | 557 | $62.87 | $35.0K | 0 |
| Oct 28, 2024 | Fawcett John J. | Director | Buy | 1,000 | $51.02 | $51.0K | 0 |
| Aug 12, 2024 | Fawcett John J. | Director | Buy | 2,000 | $49.82 | $99.6K | 0 |
| Jul 15, 2024 | Beberman Perry S | EVP, Chief Financial Officer | Sell | 3,673 | $48.72 | $178.9K | 0 |
| Mar 25, 2024 | Andretta Ralph J | President and CEO | Sell | 8,712 | $35.61 | $310.2K | 0 |
| Mar 25, 2024 | Beberman Perry S | EVP, Chief Financial Officer | Sell | 2,384 | $35.61 | $84.9K | 0 |
| Mar 25, 2024 | Greer Valerie E | EVP, Chief Commercial Officer | Sell | 2,366 | $35.61 | $84.3K | 0 |
| Mar 25, 2024 | McConnaughey Tammy M | EVP, Operations & Credit Risk | Sell | 1,793 | $35.61 | $63.8K | 0 |
| Mar 25, 2024 | Motes Joseph L III | EVP, CAO, Gen Counsel & Secy | Sell | 1,525 | $35.61 | $54.3K | 0 |
| Feb 15, 2024 | Andretta Ralph J | President and CEO | Sell | 37,422 | $37.37 | $1.40M | 0 |
| Feb 15, 2024 | Beberman Perry S | EVP, Chief Financial Officer | Sell | 1,247 | $37.59 | $46.9K | 0 |
| Feb 15, 2024 | Campbell Jonathan Bryan | SVP, Chief Accounting Officer | Sell | 2,164 | $37.59 | $81.3K | 0 |
| Feb 15, 2024 | Greer Valerie E | EVP, Chief Commercial Officer | Sell | 9,140 | $37.37 | $341.5K | 0 |
| Feb 15, 2024 | McConnaughey Tammy M | EVP, Operations & Credit Risk | Sell | 8,761 | $37.37 | $327.4K | 0 |
| Feb 15, 2024 | Motes Joseph L III | EVP, CAO, Gen Counsel & Secy | Sell | 9,094 | $37.36 | $339.8K | 0 |
| Dec 19, 2023 | Motes Joseph L III | EVP, CAO, Gen Counsel & Secy | Sell | 481 | $33.59 | $16.2K | 0 |
| Jul 31, 2023 | BALLOU ROGER H | Director | Buy | 2,400 | $41.78 | $100.3K | 0 |
| Jul 17, 2023 | Beberman Perry S | EVP, Chief Financial Officer | Sell | 1,612 | $34.84 | $56.2K | 0 |
| Jul 17, 2023 | Greer Valerie E | EVP, Chief Commercial Officer | Sell | 3,409 | $34.84 | $118.8K | 0 |
| Feb 21, 2023 | Andretta Ralph J | President and CEO | Sell | 6,360 | $39.93 | $254.0K | 0 |
| Feb 21, 2023 | McConnaughey Tammy M | EVP, Operations & Credit Risk | Sell | 313 | $39.93 | $12.5K | 0 |
| Feb 21, 2023 | Motes Joseph L III | EVP, CAO, Gen Counsel & Secy | Sell | 429 | $39.93 | $17.1K | 0 |
| Feb 15, 2023 | Andretta Ralph J | President and CEO | Sell | 13,849 | $41.18 | $570.3K | 0 |
| Feb 15, 2023 | Beberman Perry S | EVP, Chief Financial Officer | Sell | 1,249 | $41.16 | $51.4K | 0 |
| Feb 15, 2023 | Campbell Jonathan Bryan | SVP, Chief Acctg. Officer | Sell | 898 | $41.16 | $37.0K | 0 |
| Feb 15, 2023 | Greer Valerie E | EVP, Chief Comm'l Officer | Sell | 3,361 | $41.18 | $138.4K | 0 |
| Feb 15, 2023 | McConnaughey Tammy M | EVP, Operations & Credit Risk | Sell | 3,239 | $41.18 | $133.4K | 0 |
| Feb 15, 2023 | Motes Joseph L III | EVP, CAO, Gen Counsel & Secy | Sell | 3,719 | $41.18 | $153.2K | 0 |
| Aug 9, 2022 | Greer Valerie E | EVP, Chief Comm'l Officer | Buy | 3,000 | $37.75 | $113.3K | 0 |
| Aug 8, 2022 | Andretta Ralph J | President and CEO | Buy | 3,773 | $39.70 | $149.8K | 0 |
| Aug 8, 2022 | BALLOU ROGER H | Director | Buy | 2,550 | $39.11 | $99.7K | 0 |
| Aug 8, 2022 | Beberman Perry S | EVP, Chief Financial Officer | Buy | 3,000 | $39.84 | $119.5K | 0 |
| Aug 8, 2022 | THERIAULT TIMOTHY J | Director | Buy | 2,500 | $39.56 | $98.9K | 0 |
| Aug 5, 2022 | Gerspach John C | Director | Buy | 5,000 | $38.54 | $192.7K | 0 |
| Jul 15, 2022 | Beberman Perry S | EVP, Chief Financial Officer | Sell | 1,634 | $39.84 | $65.1K | 0 |
| Jul 15, 2022 | Greer Valerie E | EVP, Chief Comm'l Officer | Sell | 3,303 | $39.84 | $131.6K | 0 |
| Feb 18, 2022 | Andretta Ralph J | President and CEO | Sell | 10,177 | $70.45 | $717.0K | 0 |
| Feb 18, 2022 | McConnaughey Tammy M | EVP, Opn's & Credit Risk, Card | Sell | 289 | $70.45 | $20.4K | 0 |
Showing 1–50 of 67
1 / 2
BFH Insider Buying Activity
The following table shows recent insider purchases of Bread Financial Holdings, Inc. (BFH) stock reported via SEC Form 4 filings.
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Jul 30, 2025 | Fawcett John J. | Director | Buy | 1,027 | $61.79 | $63.5K | 0 |
| Oct 28, 2024 | Fawcett John J. | Director | Buy | 1,000 | $51.02 | $51.0K | 0 |
| Aug 12, 2024 | Fawcett John J. | Director | Buy | 2,000 | $49.82 | $99.6K | 0 |
| Jul 31, 2023 | BALLOU ROGER H | Director | Buy | 2,400 | $41.78 | $100.3K | 0 |
| Aug 9, 2022 | Greer Valerie E | EVP, Chief Comm'l Officer | Buy | 3,000 | $37.75 | $113.3K | 0 |
| Aug 8, 2022 | Andretta Ralph J | President and CEO | Buy | 3,773 | $39.70 | $149.8K | 0 |
| Aug 8, 2022 | BALLOU ROGER H | Director | Buy | 2,550 | $39.11 | $99.7K | 0 |
| Aug 8, 2022 | Beberman Perry S | EVP, Chief Financial Officer | Buy | 3,000 | $39.84 | $119.5K | 0 |
| Aug 8, 2022 | THERIAULT TIMOTHY J | Director | Buy | 2,500 | $39.56 | $98.9K | 0 |
| Aug 5, 2022 | Gerspach John C | Director | Buy | 5,000 | $38.54 | $192.7K | 0 |
BFH Insider Selling Activity
The following table shows recent insider sales of Bread Financial Holdings, Inc. (BFH) stock reported via SEC Form 4 filings.
| Date | Insider | Role | Type | Shares | Avg Price | Value | Shares After |
|---|---|---|---|---|---|---|---|
| Apr 27, 2026 | BALLOU ROGER H | director | Sell | 9,687 | $90.32 | $874.9K | 30,079 |
| Dec 11, 2025 | Andretta Ralph J | President and CEO | Sell | 4,116 | $73.62 | $303.0K | 0 |
| Dec 11, 2025 | Greer Valerie E | EVP, Chief Commercial Officer | Sell | 1,256 | $73.62 | $92.5K | 0 |
| Dec 11, 2025 | Motes Joseph L III | EVP, CAO, Gen Counsel & Secy | Sell | 346 | $73.62 | $25.5K | 0 |
| Feb 18, 2025 | Andretta Ralph J | President and CEO | Sell | 44,789 | $62.10 | $2.78M | 0 |
| Feb 18, 2025 | Beberman Perry S | EVP, Chief Financial Officer | Sell | 17,245 | $62.10 | $1.07M | 0 |
| Feb 18, 2025 | Campbell Jonathan Bryan | SVP, Chief Accounting Officer | Sell | 3,932 | $62.10 | $244.2K | 0 |
| Feb 18, 2025 | Driscoll Allegra S | EVP, Chief Technology Officer | Sell | 2,787 | $62.10 | $173.1K | 0 |
| Feb 18, 2025 | Greer Valerie E | EVP, Chief Commercial Officer | Sell | 14,930 | $62.10 | $927.2K | 0 |
| Feb 18, 2025 | McConnaughey Tammy M | EVP, Operations & Credit Risk | Sell | 12,502 | $62.10 | $776.4K | 0 |
| Feb 18, 2025 | Motes Joseph L III | EVP, CAO, Gen Counsel & Secy | Sell | 11,936 | $62.10 | $741.2K | 0 |
| Jan 8, 2025 | Motes Joseph L III | EVP, CAO, Gen Counsel & Secy | Sell | 557 | $62.87 | $35.0K | 0 |
| Jul 15, 2024 | Beberman Perry S | EVP, Chief Financial Officer | Sell | 3,673 | $48.72 | $178.9K | 0 |
| Mar 25, 2024 | Andretta Ralph J | President and CEO | Sell | 8,712 | $35.61 | $310.2K | 0 |
| Mar 25, 2024 | Beberman Perry S | EVP, Chief Financial Officer | Sell | 2,384 | $35.61 | $84.9K | 0 |
| Mar 25, 2024 | Greer Valerie E | EVP, Chief Commercial Officer | Sell | 2,366 | $35.61 | $84.3K | 0 |
| Mar 25, 2024 | McConnaughey Tammy M | EVP, Operations & Credit Risk | Sell | 1,793 | $35.61 | $63.8K | 0 |
| Mar 25, 2024 | Motes Joseph L III | EVP, CAO, Gen Counsel & Secy | Sell | 1,525 | $35.61 | $54.3K | 0 |
| Feb 15, 2024 | Andretta Ralph J | President and CEO | Sell | 37,422 | $37.37 | $1.40M | 0 |
| Feb 15, 2024 | Beberman Perry S | EVP, Chief Financial Officer | Sell | 1,247 | $37.59 | $46.9K | 0 |
| Feb 15, 2024 | Campbell Jonathan Bryan | SVP, Chief Accounting Officer | Sell | 2,164 | $37.59 | $81.3K | 0 |
| Feb 15, 2024 | Greer Valerie E | EVP, Chief Commercial Officer | Sell | 9,140 | $37.37 | $341.5K | 0 |
| Feb 15, 2024 | McConnaughey Tammy M | EVP, Operations & Credit Risk | Sell | 8,761 | $37.37 | $327.4K | 0 |
| Feb 15, 2024 | Motes Joseph L III | EVP, CAO, Gen Counsel & Secy | Sell | 9,094 | $37.36 | $339.8K | 0 |
| Dec 19, 2023 | Motes Joseph L III | EVP, CAO, Gen Counsel & Secy | Sell | 481 | $33.59 | $16.2K | 0 |
| Jul 17, 2023 | Beberman Perry S | EVP, Chief Financial Officer | Sell | 1,612 | $34.84 | $56.2K | 0 |
| Jul 17, 2023 | Greer Valerie E | EVP, Chief Commercial Officer | Sell | 3,409 | $34.84 | $118.8K | 0 |
| Feb 21, 2023 | Andretta Ralph J | President and CEO | Sell | 6,360 | $39.93 | $254.0K | 0 |
| Feb 21, 2023 | McConnaughey Tammy M | EVP, Operations & Credit Risk | Sell | 313 | $39.93 | $12.5K | 0 |
| Feb 21, 2023 | Motes Joseph L III | EVP, CAO, Gen Counsel & Secy | Sell | 429 | $39.93 | $17.1K | 0 |
| Feb 15, 2023 | Andretta Ralph J | President and CEO | Sell | 13,849 | $41.18 | $570.3K | 0 |
| Feb 15, 2023 | Beberman Perry S | EVP, Chief Financial Officer | Sell | 1,249 | $41.16 | $51.4K | 0 |
| Feb 15, 2023 | Campbell Jonathan Bryan | SVP, Chief Acctg. Officer | Sell | 898 | $41.16 | $37.0K | 0 |
| Feb 15, 2023 | Greer Valerie E | EVP, Chief Comm'l Officer | Sell | 3,361 | $41.18 | $138.4K | 0 |
| Feb 15, 2023 | McConnaughey Tammy M | EVP, Operations & Credit Risk | Sell | 3,239 | $41.18 | $133.4K | 0 |
| Feb 15, 2023 | Motes Joseph L III | EVP, CAO, Gen Counsel & Secy | Sell | 3,719 | $41.18 | $153.2K | 0 |
| Jul 15, 2022 | Beberman Perry S | EVP, Chief Financial Officer | Sell | 1,634 | $39.84 | $65.1K | 0 |
| Jul 15, 2022 | Greer Valerie E | EVP, Chief Comm'l Officer | Sell | 3,303 | $39.84 | $131.6K | 0 |
| Feb 18, 2022 | Andretta Ralph J | President and CEO | Sell | 10,177 | $70.45 | $717.0K | 0 |
| Feb 18, 2022 | McConnaughey Tammy M | EVP, Opn's & Credit Risk, Card | Sell | 289 | $70.45 | $20.4K | 0 |
BFH Insiders
Similar Stocks to BFH
V
Visa Inc.
$310.97+0.42%
$605.29B
MA
Mastercard Incorporated
$511.92+1.08%
$461.08B
AXP
American Express Company
$318.78+0.01%
$226.49B
COF
Capital One Financial Corporation
$192.66-0.80%
$127.94B
PYPL
PayPal Holdings, Inc.
$49.80+0.07%
$47.38B
SYF
Synchrony Financial
$76.42-0.44%
$27.96B
SOFI
SoFi Technologies, Inc.
$18.66-0.56%
$24.01B
ALLY
Ally Financial Inc.
$44.44+0.07%
$14.13B